Enterprise Account-Based Marketing Manager

Position Overview

Are you passionate about accelerating growth through improved marketing and sales collaboration? Do you have a desire to use your ABM marketing experience to partner with Enterprise sales teams to drive revenue growth.

Autodesk is looking for an enterprise account-base marketing manager to drive growth initiatives within a targeted set of Enterprise accounts in ANZ, ultimately driving influence, executive engagement, long term customer relationships, awareness and adoption of Autodesk software and services. This role requires extensive interaction and integration with the enterprise account sales team and their customers to help position Autodesk as a strategic partner, drive alignment, visibility, engagement, and our customers’ business forward. 

Roles and Responsibilities
 

• Collaborate with sales on account plans, marketing strategy, tools and customer programs.  Identify marketing opportunities to intentionally support and drive the business

• Team with broader organization of account-based marketers to align on programmatic campaigns which apply to Enterprise accounts

• Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives

• Nurture contacts within the prioritized accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities

• Foster peer-to-peer interaction in enterprise accounts within their industry and across industries to enable customers to share best practices

• Develop new and customize existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services as an enterprise customer

• Own execution of programs for assigned accounts including planning,,budget, list management, follow up and reporting

• Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective

• Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives

• Serve as ‘voice’ of the enterprise account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place

Minimum Qualifications
 

• Bachelor’s degree in marketing or related field with minimum of 3-5 years in ABM experience and 5+ years in B2B enterprise software

• Demonstrated ability to provide strategic and consultative input to sales team

• Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution

• Direct customer-facing experience in enterprise, account-based

• Executive engagement and event management experience

• Solid written, verbal, interpersonal and presentation communication skills

• Self-motivated team player able to work cross-functionally

• Experience using salesforce.com

• Ability to travel. (up to 30% during peak times)

The Ideal Candidate
 

• You’re an innovator. You understand enterprise sales and your accounts inside out, have the innate ability to propose and execute new marketing approaches and multi-channel programs to move account plans forward

• You're open, collaborative, and team oriented

• You’re strategic and tactical. You provide input to account plan strategy to ensure marketing is relevant and leveraged. You strategically add value to the sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done

• You enjoy being part of a team. You are open and willing to share successes and failures to better the team's knowledge

• You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with sales and executing upon programs, assets and agreed deliverables

• You’re an extension of the sales team. You’re a marketer with a customer-focused and business development orientation. You are comfortable in front of all levels of enterprise customers, often serving as the ‘face’ of marketing to the customer

• Executive presence. You have a natural ability to interface with internal and external executives

10 Things That Describe You
 

• True collaborator

• Customer-centric

• Marketing innovator

• Relationship focused

• Execution focused

• Self-motivated

• Entrepreneurial spirit

• Results driven

• Problem solver

• Highly accountable