ABOUT US
At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.
Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.
Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.
THE ROLE
We're looking for a Manager, Creative Strategist - APAC to lead creative strategy and testing across our media and performance channels for the APAC region, ensuring every piece of creative is built to perform, not just to look good. This person will define what we test, why, and how we learn from it, briefing internal and external production teams to bring that strategy to life. They'll also bring their creative expertise to our events, creator and ambassador partnerships, helping ensure briefs and messaging are sharp, on-brand, and grounded in what's actually working. You bring both the strategic thinking and the craft to enable performance within the media and brand partnerships channels.
WHAT YOU’LL DO
- Own the creative strategy and testing roadmap across Meta, Google, and emerging channels for the APAC region – defining hypotheses, test structures, and success metrics
- Build and maintain a rigorous and scalable testing framework so every creative decision is grounded in performance data
- Translate performance data into clear strategic recommendations that shape upcoming creative briefs and concepts
- Brief and direct internal creative/production teams and external production specialists or agencies, providing clear strategic rationale, references, and success criteria
- Maintain a granular, evolving view of what's working at the concept, format, and message level, using this to sharpen briefs before performance dips
- Ensure creative strategy scales to each channel's mechanics while staying aligned to the media plan
- Champion a consistent testing taxonomy and briefing structure so learnings are trackable and shareable across teams
- Bring strong platform fluency and a clear point of view on where digital creative is heading, translating that into practical, testable direction
- Provide creative strategic input into monthly creator briefs for paid media activations, helping ensure messaging is conversion-focused and aligned to the media plan
- Own the creative messaging for key sponsorship properties – including EDMs, social content, and digital assets – informed by what's performing in media
- Partner closely with our creative agency and cross-functional teams to elevate the quality and consistency of creative output across APAC markets
- Share creative performance learnings with the partnerships team and content agency to help inform and refine future briefs
- Maintain a consistent AG1 brand voice and visual identity across all creative briefings and partner touchpoints, adapting to each partner's and channel’s audience and tone
- Act as the key creative partner to the Media team, ensuring a consistent flow of high-quality, on-strategy assets across all funnel stages to meet testing and scaling needs
WHAT WE'RE LOOKING FOR
- 4–7 years in a creative strategy, content, or production role — ideally within a D2C brand, creator economy, or similar industry
- Strong brief-writing ability; you can translate a commercial objective into a creative direction for a creator or production team that can run with it.
- Familiarity with paid media fundamentals — you understand what makes a piece of creative perform, not just look good
- Hands-on experience across multiple content formats: social video, long-form YouTube, email, podcast, and live/event content
- Comfortable working with external partners and talent; you can represent the brand confidently in partner-facing conversations
- Highly organised and able to manage multiple live briefs and production timelines simultaneously without dropping quality
- A genuine interest in health, performance, and wellness is a bonus — it helps when you believe in what you're making
WHAT’S IN IT FOR YOU?
- Competitive compensation and performance-based incentive plans.
- A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
- A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
- A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
- A high-growth, dynamic environment with opportunities for your direct impact to be felt.
- Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
- In-person team meetups for optimal collaboration, team building and accelerating productivity.
- A work environment and culture that is based on high performance, productivity and continuous improvement.
- The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
- Access to AG1 products and branded swag.
- Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
- All other benefits and insurances as required by law, based on your specific country of residence.
AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the total salary range is AUD 112,000.00-AUD 120,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.
AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.
Please consult our Privacy Notice (https://drinkag1.com/privacy) to know more about how we collect, use and transfer the personal data of our candidates.
