North Star Network
Sports Betting & iGaming
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Remote · Contractor · Long-term
North Star Network runs 50+ sports and gaming websites in 40+ markets, with over 30M monthly page views. We cover football, basketball, MMA, esports and betting.
We're looking for someone to manage link acquisition across the network. You won't be assigned a single site: you'll work across the portfolio and decide where the budget is best spent, market by market. The SEO team is 16 people, so you'll have colleagues who understand what you do and why a good link costs what it costs.
What you'll do
Build and execute link-building roadmaps across our markets
Find, contact and negotiate with publishers
Decide how to allocate budget between sites and markets
Audit link quality and keep an eye on existing placements
Manage suppliers, budgets and reporting
Test new platforms and acquisition methods. Some will fail, that's expected
Help out on linkbait and digital PR campaigns
What we expect from your links
Relevant and editorial
Published on indexable pages
Compliant with the agreed target URL and anchor
Within budget
Tracked and monitored
Who we're looking for
5+ years in off-site SEO or link building
Results in competitive SERPs. Betting or iGaming experience is a strong plus, and you should know how regulation affects what publishers will and won't accept in gambling
Good at outreach and comfortable negotiating prices
Professional English. Other languages are genuinely useful here given how many markets we operate in
At ease with Excel, SEO tools, and explaining your numbers when someone asks
Sports fan: a plus
What we offer
Fully remote, a lot of autonomy
A real budget and room to test things that might not work
Ahrefs, Semrush, Screaming Frog, Seolyzer and AccuRanker
A team that has been doing this for years across very different markets
How to apply
Send us:
3 placements you're proud of: live URL, target URL, anchor, and price paid. We'll check them in Ahrefs, so pick real ones.
One campaign example (linkbait, digital PR, or anything creative you've pulled off)
Your availability and monthly rate
After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.
Marcus Rivera
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AHEAD
North Star Network
North Star Network
North Star Network
