Description
Cellebrite’s (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. Cellebrite’s AI-powered portfolio enables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrite’s digital forensic and investigative solutions—available via cloud, on-premises and hybrid deployments—to close cases faster and safeguard communities. To learn more, visit www.cellebrite.com, https://investors.cellebrite.com/investors and find us on social media @Cellebrite.
Position Overview:
The Senior Product Marketing Manager is responsible for driving the go-to-market strategy and execution for Cellebrite Pathfinder and Cellebrite’s SaaS platform. This role serves as the bridge between Product, Sales, Marketing, and Customer-facing teams to develop market-driven positioning, launch new capabilities, create compelling customer messaging, and enable revenue growth. The ideal candidate combines strategic thinking, market expertise, and execution excellence to bring products to market, accelerate adoption, and support pipeline growth across target segments.
Responsiblities:
Go-to-Market Strategy & Portfolio Marketing
- Develop and execute comprehensive go-to-market strategies for product launches, releases, and enhancements.
- Win the platform narrative: define the overarching messaging and positioning framework that articulates Cellebrite’s differentiation as the most trusted AI platform for digital investigations.
- Own portfolio marketing plans, including market analysis, target segments, buyer personas, buyer journeys, account-based marketing strategies, and promotional tactics.
- Analyze market opportunities, customer needs, and addressable markets to identify growth opportunities and inform marketing investments.
- Define product, solution, and feature naming frameworks to ensure consistency across the portfolio.
- Partner with product management and leadership teams to align go-to-market priorities with corporate objectives and revenue goals.
Product Positioning & Messaging
- Translate frontier AI model capabilities into simple, accurate, and defensible GTM language for law enforcement buyers.
- Develop differentiated product positioning, messaging, and value propositions that resonate with target buyers and influencers.
- Create messaging frameworks that address customer pain points, market trends, competitive differentiation, and compliance requirements.
Cross-Functional Collaboration
- Serve as a strategic liaison between Product Management, Global Product Marketing, Field Marketing, Corporate Marketing, Sales, Sales Enablement, Customer Experience, and Channel teams.
- Provide early visibility into roadmap developments that impact market positioning, messaging, and launch planning.
- Collaborate throughout the product lifecycle to ensure market readiness and successful commercialization of new capabilities.
Product Launches & Market Readiness
- Lead launch planning and execution for new products, releases, and strategic initiatives.
- Develop launch plans, messaging, competitive positioning, communication strategies, and customer-facing assets.
- Ensure organizational readiness across sales, marketing, channel, and customer success teams.
Market Intelligence & Customer Insights
- Engage directly with customers, prospects, industry leaders, and partners to gather market insights and validate messaging.
- Lead customer advisory sessions, focus groups, and feedback initiatives to influence product strategy and marketing plans.
Requirements
- 7-10 years of experience in Product Marketing, Solution Marketing, Channel Marketing for SaaS and AI Powered products
- Experience transitioning from legacy consolidating point solutions to an integrated platform
- Experience developing messaging and content for Law Enforcement and Prosecutor personas.
- Candidate is deeply curious about AI, public sector industry transformation and how new capabilities become real customer value
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong experience developing and executing go-to-market strategies and product launches.
- Proven ability to develop positioning, messaging, content, and sales enablement materials.
- Candidates must be US Citizen and prefer candidates in East Coast time. May include 25% travel to Tysons Corner, VA
Preferred Skills:
- Experience supporting law enforcement, public safety, government, federal, cybersecurity, digital intelligence, or digital forensics markets.
- Exposure to AI-driven platforms or automation
- Knowledge of public sector procurement processes and compliance environments.
- Experience with account-based marketing, pipeline acceleration, and revenue-focused marketing programs.
- Demonstrated success supporting SaaS or technology solutions in highly regulated industries.
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Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
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