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Paid Media Strategist

Role overview

Qualifications

  • Minimum of 3 years of agency or multifamily experience
  • Minimum of 2 years of building and managing paid search and paid social campaigns
  • Strong understanding of Google Analytics, Google Tag manager
  • Strong communication skills and client-facing experience is a plus

Responsibilities

  • Build and manage Paid Media channels including Google Ads, Meta Ads, Geofencing, and more
  • Optimize, audit, and implement tracking for measurable campaigns
  • Collaborate with client services team to develop paid media strategy
  • Make strategic recommendations to clients on budget and campaign types

About the company

Cardinal Group logo

Cardinal Group

The strength of Cardinal is rooted in our identity. We know who we are – we are a culture-based company that attracts top talent, strives for excellence through team performance, and allows the percolation of the best ideas throughout the organization as a means of constant improvement in and throughout our businesses. We launch new opportunistic ventures in synergistic and complementary sectors. Our culture and our commitment to excellence have built a strong-and-valuable reputation in the labor, client, and equity markets.

Company details

Company size1001 - 5000

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Job description

Paid Media Strategist

COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $50,000- $60,000 plus bonus potential. ​Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

We are Agency FIFTY3 

Be part of a growing team that’s changing the way marketing is done in the real estate industry. We constantly strive to produce the best work, look for ways to innovate, and challenge the status quo. From advanced digital marketing to high-quality creative and social campaigns, we care about our client deliverables and stand behind our work.  

 Our love for marketing is rooted in our culture. Winner of Built in Colorado’s Best Place To Work and over 50+ marketing awards, we’re a group of passionate team members who collaborate together, are committed to growth and development, and spend time recognizing the team’s achievements. 

 Agency FIFTY3 is headquartered in Denver, CO, with the flexibility to work remotely across the United States. We are committed to building and sustaining a diverse, equitable, and inclusive environment where everyone feels comfortable to bring their best self to work. We value the diversity of backgrounds, perspectives, experiences, and skill sets in order to work together to be more representative of the customers and communities we serve. 

 

You’re going to be a great addition to the team if: 

  • You enjoy comradery and working in a team environment
  • You get a thrill from problem solving and enjoy building systematic and scalable solutions
  • You are inquisitive, and are looking at the way things could be done tomorrow
  • You are enthusiastic in your craft and feed off of teammates filled with motivation
  • You love learning, self-improvement and flourish in a setting where the best idea wins

 

A look at what you’ll contribute: 

  • Build and manage our Paid Media channels including Google Ads, Meta Ads, Geofencing, Pinterest, OTT, etc. 
  • Optimize, audit, and implement tracking to produce standout, measurable campaigns
  • Curate a paid media strategy with our client services team to best meet our client KPIs
  • Speak to campaign performance and guide paid media strategy in client calls
  • Make strategic recommendations to our clients on budget, channel use, and campaign types to help them achieve their goals
  • Collaborate with our Organic Media, Creative, and Web Team’s to deliver a cohesive experience for our clients
  • Test, explore, and investigate new strategies to deepen our impact for our paid media tactics
  • Engage and contribute to our Product Team’s think tank and knowledge sessions to stay on the forefront of our marketing and real estate industry trends

 

We’re ready to connect if you have: 

  • A minimum of 3 years of agency or multifamily experience
  • A minimum of 2 years of building and managing paid search and paid social campaigns
  • A strong understanding of Google Analytics, Google Tag manager 
  • Experience working with reporting and online ad management software
  • Strong communication skills and the ability to speak to your work (client facing experience is a plus)
  • The ability to work in a fast-paced, growing, and results-oriented environment. 
  • An innovation-focused mindset, always looking for changes to the industry, upcoming trends, and ways to creatively and effectively optimize our services and team. 
  • A desire to grow yourself and those around you

 

Perks and benefits we offer: 

  • Flexible work-from-home and remote work policy in the U.S. 
  • Health benefits (medical, dental, vision) starting on day one of employment. Including a 100% Paid Team Member Medical option. 
  • 401k with company match.
  • Life and Disability Insurance (100% Paid Life, STD, and AD&D).
  • Unlimited PTO days and 10 paid holidays.
  • 12 weeks of Paid Parental Leave (Maternity & Paternity) for eligible team members and primary caregivers of a newborn or adopted child.
  • Optional Health Savings Account, Flexible Savings Account, and Pet Insurance.
  • Leadership training and events, StrengthsFinder 2.0 assessment, and company-paid book club once a year to promote growth and development. 

We are an Equal Opportunity Employer 

Agency FIFTY3 is proud to be an equal opportunity employer, committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates, prohibiting discrimination and harassment of any type without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental ability, marital status, sexual orientation, gender identity, gender expression, military and veteran status, and any other characteristic protected by applicable laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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