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Corporate Marketing Manager

Role overview

Qualifications

  • 2+ years of experience in corporate marketing, integrated marketing, brand marketing, or strategic marketing within a B2B SaaS or technology company.
  • Proven experience leading cross-functional integrated marketing campaigns from strategy through execution.
  • Strong understanding of B2B go-to-market strategy and experience partnering with Product Marketing, Revenue Marketing, and Sales.
  • Experience with enterprise account-based marketing (ABM) or strategic account programs.

Responsibilities

  • Collaborate closely with Sales and Marketing to develop programs that support strategic account engagement and pipeline acceleration.
  • Support Event Marketing on executive experiences, customer events, and account-based initiatives that strengthen relationships with key prospects and customers.
  • Develop and execute integrated corporate marketing campaigns that align brand, product, customer, and revenue objectives.
  • Analyze results and communicate insights and recommendations to stakeholders.

About the company

MURAL logo

MURAL

Computer Software / SaaS

MURAL is the leading provider of digital workspaces for guided visual collaboration. Different from online whiteboarding and design software, the MURAL® platform transforms teamwork by making meetings and workshops interactive experiences that are designed for problem solving, play, and imagination. Teams in product, consulting, leadership, innovation, technology, and sales and customer success, among others, innovate, strategize, plan, and reflect using MURAL’s visual thinking canvas. The platform provides hundreds of visual methods, or templates, as well as Facilitation Superpowers™ features to guide teams through especially complex, difficult teamwork. Tens of thousands of teams at companies such as IBM, Intuit, Facebook, Publicis Sapient, USAA, SAP, Thoughtworks, and Atlassian, as well as MURAL’s other customers, use the platform to foster inclusive, imaginative teamwork and turn shared ideas into a shared reality—at any time and from anywhere. Start your free forever workspace at mural.co MURAL is headquartered in San Francisco and employs over 600 people working across six time zones around the world like Buenos Aires, Atlanta, and across Europe.

Company details

Company typeSME
IndustryComputer Software / SaaS
Company size501 - 1000

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Job description

ABOUT THE TEAM

 The marketing team amplifies Mural’s story to the world through creative, strategic, and measurable programs that drive awareness and engagement. We’re a collaborative group of marketers, storytellers, and relationship builders passionate about connecting with customers and partners in meaningful ways. Together, we shape how the world experiences Mural through events, partnerships, and thought leadership.

YOUR MISSION

Mural is looking for a strategic and collaborative Corporate Marketing Manager to help shape how we bring our brand and company story to market. This role sits at the center of our go to market strategy, partnering across Growth Marketing, Sales, Product Marketing, Customer Success, and Executive Leadership to deliver integrated campaigns that build brand awareness, accelerate pipeline, and strengthen buyer engagement.

You will lead cross-functional marketing initiatives that connect our corporate narrative with business priorities—from webinars and executive programs to strategic campaigns, product launches, industry events, and sales-led growth initiatives. You’ll thrive in this role if you’re equal parts strategist, storyteller and operator: someone who loves building alignment, managing complex projects, and transforming ideas into impactful marketing programs.

WHAT YOU'LL DO

  • Collaborate closely with Sales and Marketing to develop programs that support strategic account engagement and pipeline acceleration.

  • Support Event Marketing on executive experiences, customer events, and account-based initiatives that strengthen relationships with key prospects and customers.

  • Support Content Marketing on Webinars, Whitepapers and other offerings that generate leads and pipeline

  • Partner with Product Marketing and GTM leadership to support product launches, strategic announcements, and company initiatives.

  • Align corporate marketing initiatives with broader revenue and growth objectives.

  • Develop and execute integrated corporate marketing campaigns that align brand, product, customer, and revenue objectives.

  • Ensure consistent messaging and execution across owned, earned, paid, partner, and event channels.

  • Measure campaign performance and optimize based on business outcomes and insights.

  • Support executive visibility through speaking opportunities, thought leadership content, customer engagement, and industry recognition.

  • Identify opportunities to showcase customer success stories, innovation, and market leadership.

  • Help coordinate event messaging, promotional plans, executive content, and post-event engagement.

  • Manage multiple cross-functional initiatives while balancing competing priorities and deadlines.

  • Partner with external agencies and vendors as needed to deliver high-quality marketing programs.

  • Define and track KPIs that measure campaign performance, brand engagement, event success, and contribution to pipeline.

  • Analyze results and communicate insights and recommendations to stakeholders.

  • Continuously identify opportunities to improve processes, collaboration, and marketing effectiveness. 

WHAT YOU'LL BRING

  • 2+ years of experience in corporate marketing, integrated marketing, brand marketing, or strategic marketing within a B2B SaaS or technology company.

  • Proven experience leading cross-functional integrated marketing campaigns from strategy through execution.

  • Strong understanding of B2B go-to-market strategy and experience partnering with Product Marketing, Revenue Marketing, and Sales.

  • Experience supporting enterprise or sales-led growth initiatives through marketing programs and executive engagement.

  • Exceptional project management skills with the ability to lead multiple high-impact initiatives simultaneously.

  • Outstanding written, verbal, and presentation skills with a talent for translating complex ideas into compelling stories.

  • Experience collaborating with executive stakeholders and cross-functional teams.

  • Analytical mindset with experience measuring marketing performance and using data to inform decisions.

  • Experience supporting product launches and GTM initiatives.

  • Experience with enterprise account-based marketing (ABM) or strategic account programs.

  • Experience supporting corporate events, executive experiences, and customer engagement programs.

  • Familiarity with marketing automation, CRM, and analytics platforms.

  • Experience working in a fast-paced, high-growth SaaS environment.

Equal Opportunity 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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