This is a remote position.
The Marketing Specialist / Administrator supports the Marketing Manager with the coordination, execution and administration of marketing activities across digital and traditional channels.
This role is responsible for delivering practical marketing support that strengthens brand awareness, customer engagement, lead generation, digital visibility and sales support. The position owns key digital marketing activities, including Google Ads, Meta Ads, SEO and social media content creation, while also providing reliable administrative support to the sales and marketing function. The role requires a strong balance of digital marketing capability, creative content production, administration, research and attention to detail.
KEY RESPONSIBILITIES
• Support the Marketing Manager with the coordination and delivery of approved marketing campaigns across digital
and traditional channels.
• Own and manage Google Ads, Meta Ads and other digital advertising activities, including campaign setup,
monitoring, optimisation and reporting.
• Manage SEO activities, including keyword research, website content updates, metadata, page descriptions and
basic on-page optimisation.
• Create, edit and schedule social media content that supports brand awareness, product promotion, customer
engagement and lead generation.
• Design basic marketing graphics and edit video content for social media, digital campaigns, product updates,
internal communications and promotional activities.
• Maintain and update the company website, social media platforms and digital content to ensure information is
accurate, current and aligned with campaign activity.
• Support eCommerce activity by assisting with product information, online content updates, digital promotions and
customer-facing website improvements.
• Conduct market research to identify industry trends, customer behaviour, competitor activity, campaign
opportunities and areas for business growth.
• Assist with pricing research by reviewing competitor pricing, product positioning, market trends and relevant
information to support sales and marketing decisions.
• Support brand consistency across marketing materials, website content, social media, campaigns and customer-
facing communication.
• Assist with lead generation activity by tracking enquiry sources, maintaining lead records and supporting follow-up
processes where required.
• Prepare marketing reports across paid advertising, SEO, website activity, social media, lead generation, market
research and campaign performance, including recommendations for improvement.
• Provide administrative support to the sales team, including preparing and maintaining marketing materials,
customer communications, presentations and sales support resources.
POSITION DESCRIPTION
Marketing Specialist / Administrator Page 2 of 3
• Provide general administration support, including maintaining files and records, preparing documents, updating
internal systems, coordinating information and supporting day-to-day sales and marketing administration.
• Prepare and coordinate marketing collateral, including flyers, brochures, product information sheets, promotional
materials and other campaign assets.
• Support seasonal promotions, product launches, supplier campaigns, events and brand awareness activities as
directed.
• Maintain organised marketing records, including campaign schedules, promotional assets, reporting documents,
invoices, quotes, approved artwork and sales support materials.
• Liaise with internal teams to gather information, coordinate marketing requirements and support approved
campaign activity.
• Assist with identifying opportunities to improve marketing processes, campaign coordination, digital performance
and sales support resources.
Requirements
KEY SKILLS AND EXPERIENCE
• Experience in marketing, digital marketing, administration, communications or a similar support role.
• Practical experience managing or supporting Google Ads, Meta Ads and other paid digital advertising platforms.
• Understanding of SEO, website content updates, keyword research and basic on-page optimisation.
• Experience creating social media content, including copywriting, basic graphic design, video editing and scheduling.
• Strong understanding of brand consistency and customer-facing communication.
• Ability to support eCommerce activity, including product content, website updates and digital promotions.
• Ability to conduct market research, competitor research and pricing research to support business decisions.
• Strong administrative skills, including document preparation, record management, internal coordination and
reporting.
• Strong written communication skills with attention to accuracy, tone and detail.
• Ability to manage multiple priorities and deliver work accurately within required timeframes.
• Confident working with internal teams across sales, operations, management and marketing.
PERSONAL ATTRIBUTES
• Highly organised, reliable and detail-focused.
• Proactive and able to take ownership of assigned digital marketing activities.
• Creative, practical and outcome-focused.
• Clear communicator who can work collaboratively across teams.
• Comfortable balancing creative, digital and administrative responsibilities.
• Able to follow direction while also identifying opportunities for improvement.
• Professional, adaptable and committed to maintaining high-quality work.
