Senior Researcher

Are you a qualitative insights professional who wants to help the world's biggest brands understand people, not just measure them? Do you want to do that work inside a team built entirely around insights expertise?

Then this might be your next role.

This is a foundational, research-driven position, grounded in qualitative excellence. You are the person senior stakeholders come to when they need more than a data point - you shape their insight agenda, pilot new ways of listening to customers, and help them embed AI-powered qualitative research into how they make decisions year-round, not just at project milestones.

Who are we?

GetWhy is the enterprise qualitative insights capability partner for companies that want to truly understand people, not just measure them. Powered by embedded AI and rooted in human empathy, we help global organizations bring customers closer to every decision they make.

By combining deep human understanding with scalable, mechanized AI, we enable insights leaders to embed empathy directly into their companies' workflows, strategies, and go-to-market decisions. This is not AI for research's sake. It's AI for human insight, designed to operate at enterprise scale.

For more than a decade, we've worked to bridge the gap between companies and consumers, ensuring real human experiences inform innovation, brand, and growth. Our short-term goal is to do this by owning the premium, strategic space of embedded AI for human insight - partnering with global enterprises across consumer-led categories to build understanding as a durable capability, not a one-off project.

GetWhy is a fast-growing, global scale-up headquartered in Nordhavn, trusted by leading brands including Heineken, Coca-Cola, Nike, eBay, and Pandora. To fuel our journey, we raised a $34.5M Series A from PeakSpan Capital in 2024 - one of Denmark's largest Series A rounds to date. At our core, we believe the future belongs to companies that don't just have more data, but more understanding. That's what we help them gain.

What does the work consist of?

We're looking for a Senior/Lead Researcher with an expert command of qualitative research design, analysis, reporting, and executive-level storytelling. You'll advise and deliver directly to Insights and Marketing teams at some of the biggest consumer brands in the world - turning rigorous qualitative craft into decisions leadership can act on.

Your responsibilities will be:

• Do Qual Insights advisory at Executive level for international consumer brands
• Translate complex client briefs into insightful qualitative approaches that go beyond what is asked to uncover what truly matters.
• Craft narratives using qualitative data and tell stories and reveal consumer tensions
• Create high-impact insight reports and executive-ready presentations that inspire action.
• Present insight studies to clients and facilitate dialogues and workshops around insights adoption
• Collaborate internally with Customer Success, Strategists and Product.

What qualifications do you need?

We are looking for a person who is motivated to be part of a growth journey with an ambitious and enthusiastic team.

We expect you to

• Be highly skilled at crafting narratives out of data and telling compelling stories to executive level at world's largest companies
• Can synthesize data and distill the most important information for different audiences
• Highly skilled using AI tools for reporting - looking to revolutionize the insights role and disrupt traditional research
• Strong qualitative research expertise with a proven ability to uncover human truths and strategic implications.
• Have a master’s degree or PhD in a relevant field within qualitative research
• Have experience engaging with and presenting to enterprise clients
• Strong commercial knowledge of the consumer insights and marketing world
• Have motivation for working in a scaling and fast-paced environment
• Be professionally proficient in English
• Live in, or in proximity of, Copenhagen

What we offer

• A vibrant and international work environment with +60 colleagues across 15+ nationalities.
• A scale-up company with the ambition and potential to become a global leader
• An AI Qual product that is innovative and disrupting in the field of insights
• The chance to work with some of the biggest consumer brands in the world
• A flexible work schedule with opportunities to work from home.
• A newly renovated office in Nordhavn, that recently won Building of the year award, with a stunning waterfront view, relaxation areas, free daily energizers, vitamin shots, snacks, drinks, access to shared Fitness and spinning and a healthy and flexible lunch.
• A full-time position with a starting date as soon as you can.

...and of course, a great team spirit!

How do I apply?

The only thing you have to do is click on the Easy Apply button and upload your resumé or LinkedIn. If we see a potential match, we will invite you in for a talk in our office to get to know you even better and to tell you more about our company, culture and the role.

So, what are you waiting for? Hit the apply button and let us take the first step in our journey together.