Dealer Advisor

Job Description:

Title: OEM Digital Deal Advisor

Location: Remote - Northeast Region-US.

Must be located in the Tri-State Location in NJ/NY/PA

Reports to: Program Director

The Role: We seek a highly motivated and energetic Dealer Digital Advisor to join our OEM digital marketing team. The ideal candidate will have an extensive background in automotive digital marketing, ideally at the dealership level, an entrepreneurial spirit, and work within a larger team to grow the OEM Dealer Digital program. Ultimately, the candidate will be critical in driving retail sales and market share by promoting digital knowledge and engagement to our dealer body.

The Impact You Will Have in This Role:

As a Dealer Digital Advisor, you will play a pivotal role in accelerating dealer adoption of digital marketing strategies that drive retail sales growth, increase market share, and strengthen the OEM's digital presence across the dealer network. By serving as a trusted advisor, you will empower dealers with the knowledge, insights, and tools needed to optimize their digital marketing performance and customer engagement. Your ability to build strong relationships, influence business decisions, and champion innovative digital solutions will directly contribute to the success and expansion of the OEM Dealer Digital Program, creating measurable value for both dealers and the brand.

What You’ll Be Doing in This Role: 

• Act as the trusted digital advisor to the OEM’s Dealer body, conducting program performance reviews, vendor recommendations, and overall digital consultative services that drive improvements in the Dealers' sales and service business
• Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM, and Google AdWords
• Work independently while keeping the management team advised on accomplishments
• Provide support and training to both Dealers and regional teams on digital marketing products, services, and best practices
• Stay up to date on the latest digital trends and align dealers with the program's digital products and services
• Conduct regular reporting on digital performance metrics with the goal of identifying opportunities within Dealers and Zones
• Understand cross-tier program benefits and communicate these with dealers
• Engage and educate our Dealer body on Digital Marketing Strategy and best practices:
  • Have an in-depth knowledge of lead management and customer communication processes
  • Drive efficiencies in dealer process and best practices to increase sales and participation in the program
  • Work with dealers to solve digital marketing concerns
  • Consult with dealers to educate on OEM Digital systems and processes
  • This role requires extensive travel with in-person Dealership consultations
• Leadership Responsibilities
  • Support departmental goals and other operational activities in partnership with leadership
  • Actively participate in organizational goal setting and establishment of organizational objectives for the OEM Digital Solutions
• Travel - 80% within the tri-state location NJ, NY, PA to include MD.

Qualifications of this Role:

• Minimum of 5+ years’ experience working directly with Dealerships in digital marketing
• 3- 5+ years working in the automotive industry, with some time in automotive digital marketing companies preferred
• General understanding of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
• Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting, or executing campaigns
• Engaging personality with the ability to connect with a diverse range of people
• Self-starter with the ability to manage multiple projects
• Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
• Ability to deliver instructions clearly and concisely, providing the proper materials and documentation when necessary
• Excellent verbal and written communication skills and confident in group presentations
• Identify risk and work with other leaders and internal groups to resolve conflicts
• Superior analytical and organizational skills and demonstrated ability to pay attention to details
• Take ownership and accountability over the process, ensuring success
• OEM and dealer-oriented team player with the ability to motivate the internal team while providing program leadership

This position has a starting salary range of $113,000 – $120,000 USD per year. This is the range we reasonably and in good faith expect to pay for the role at the time of posting. An employee’s pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location.

Company Mission

Our mission in the market we serve is clear. To power every auto-related decision through proprietary data, advanced analytics, deep industry expertise, and seamless workflows that connect insight to action.

Our Values

We POWER Our Customer's Success

We are Innovative, Collaborative and Grounded in Data

We Make Things Easy

We Get It Done

We Start with Trust & Prove it Everyday

JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

Should you require accommodations during the recruitment and selection process, please reach out to tarecruitment@jdpa.com. 

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