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Salesforce Marketing Cloud Developer

TAG - The Aspen Group

Role overview

Qualifications

  • 2–3+ years of hands-on Salesforce Marketing Cloud development experience
  • Strong experience with AMPScript, SSJS, SQL, HTML, and CSS
  • Experience building and managing campaigns within Journey Builder, Automation Studio, Email Studio, and Content Builder
  • Experience working in a Salesforce-integrated Marketing Cloud environment

Responsibilities

  • Build and optimize email, SMS, and MMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder
  • Develop dynamic content, personalization, and conditional logic using AMPScript and SSJS
  • Design, maintain, and optimize data extensions, contact models, and automations within Salesforce Marketing Cloud
  • Build and maintain integrations between Salesforce Marketing Cloud and external systems using REST and SOAP APIs, OAuth, JSON, and XML

Key facts

Hard skills

Other skills

  • Communication
  • Collaboration

About the company

TAG - The Aspen Group logo

TAG - The Aspen Group

Hospitals & Health Care

When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and AZPetVet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow. United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.

Company details

IndustryHospitals & Health Care
Company size10001

Links

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Job description

About The Aspen Group (TAG)

The Aspen Group (TAG) is one of the largest retail healthcare support organizations in the U.S., supporting more than 20,000 healthcare professionals across nearly 1,500 locations in 48 states. Our consumer healthcare brands include Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care.

At TAG, our centralized teams partner across technology, marketing, operations, and business functions to deliver smarter, more connected healthcare experiences for patients nationwide.

About the Role

We are seeking a Salesforce Marketing Cloud Developer to join our growing lifecycle marketing team supporting communications across TAG’s healthcare brands. This is a highly technical, hands-on role responsible for building, optimizing, and maintaining marketing automation solutions across email, SMS, and digital patient engagement journeys.

Reporting to the SFMC Lead Development Manager, this role will partner closely with business stakeholders, program managers, and technical teams to transform business requirements into scalable Salesforce Marketing Cloud solutions.

This role operates in a highly integrated Salesforce ecosystem, leveraging Sales Cloud, Health Cloud, Data Cloud, and external platforms to support millions of patient communications across channels.

Key Responsibilities

  • Build and optimize email, SMS, and MMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder

  • Develop dynamic content, personalization, and conditional logic using AMPScript and SSJS

  • Design, maintain, and optimize data extensions, contact models, and automations within Salesforce Marketing Cloud

  • Develop landing pages and microsites using CloudPages

  • Build and maintain integrations between Salesforce Marketing Cloud and external systems using REST and SOAP APIs, OAuth, JSON, and XML

  • Partner cross-functionally with program managers, stakeholders, and developers to align on technical requirements and successful execution

  • Work across a multi-cloud Salesforce environment including Sales Cloud, Health Cloud, Data Cloud, Datorama, Evergage, and Attentive

  • Support reporting and automation frameworks across business stakeholders utilizing platforms such as Power BI, Tableau, Google Cloud, and Datorama

  • Provide production support, including troubleshooting, root cause analysis, and deployment of enhancements and fixes

  • Identify opportunities to improve scalability, automation efficiency, and overall platform performance

  • Contribute within an Agile development environment and support technical best practices across the team

Qualifications

Required Qualifications

  • 2–3+ years of hands-on Salesforce Marketing Cloud development experience

  • Strong experience with AMPScript, SSJS, SQL, HTML, and CSS

  • Experience building and managing campaigns within Journey Builder, Automation Studio, Email Studio, and Content Builder

  • Experience working in a Salesforce-integrated Marketing Cloud environment

  • Hands-on experience with REST/SOAP APIs and integration frameworks

  • Experience translating business requirements into scalable technical solutions

  • Strong communication skills with the ability to collaborate effectively across technical and non-technical teams

  • Familiarity with Agile/Scrum methodologies

Preferred Qualifications

  • Salesforce Marketing Cloud Developer or Administrator certification

  • Experience with Gearset, Git, or DevOps tooling

  • Familiarity with MuleSoft or similar middleware platforms

  • Exposure to Sales Cloud, Service Cloud, Health Cloud, Data Cloud, or Marketing Cloud Personalization

  • Bachelor’s degree in Computer Science, Information Systems, or a related field

  • Experience within healthcare, retail healthcare, or highly regulated industries


Annual pay range: $119,000-$135,000 annually plus a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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Marcus Rivera

Chief Revenue Officer

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