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Email Marketing Specialist

Role overview

Qualifications

  • 2+ years of experience in email marketing
  • Experience in the travel industry is a plus
  • Strong English skills
  • Proficiency in Mailchimp and setting up automations

Responsibilities

  • Create email sequences for leads (welcome, nurturing, re-engagement)
  • Develop and send regular company email campaigns
  • Set up automations and integrations via Zapier
  • Monitor analytics: open rates, CTR, conversions, A/B tests

Key facts

Other skills

  • Communication

About the company

Zoftify — Travel Software Development logo

Zoftify — Travel Software Development

Company details

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Job description

We are an IT agency developing digital solutions for the travel industry. We are looking for an experienced email marketing specialist who can build a structured email communication system and improve the performance of our campaigns.


Responsibilities

  • Create email sequences for leads (welcome, nurturing, re-engagement).
  • Develop and send regular company email campaigns.
  • Set up automations and integrations via Zapier.
  • Work with Mailchimp: segmentation, templates, triggers, campaigns.
  • Monitor analytics: open rates, CTR, conversions, A/B tests.
  • Optimize email communication workflows for the travel audience.


Requirements

  • 2+ years of experience in email marketing.
  • Experience in the travel industry is a plus.
  • Strong English skills (all communication and content in English).
  • Proficiency in Mailchimp and setting up automations.
  • Ability to create clear and engaging email sequences.
  • Experience with Zapier integrations.
  • Understanding of email analytics and performance metrics.


What we offer

  • Flexible part-time format (approx. 20 hours per week).
  • Work with international projects.
  • Long-term collaboration.
  • Opportunity to grow your workload and income if desired.
  • Bi-weekly payments.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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