This role is built for a seasoned content strategist and copywriter who believes that beautiful, purposeful storytelling is a genuine business asset. You'll shape how Essential Oxygen sounds, feels, and connects across every channel, every campaign, every word.
Brand Voice, Creative Direction & Storytelling
- Own and evolve Essential Oxygen’s brand voice across all channels, ensuring it remains credible, elevated, educational, sustainability-rooted, and instantly recognizable.
- Write and execute compelling, conversion-focused marketing copy across the full ecosystem, including Shopify, Amazon, Walmart, email campaigns, paid advertising, social media, blog content, product launches, and sales materials.
- Develop educational content that clearly communicates the efficacy, ingredient philosophy, and differentiators behind Essential Oxygen products while maintaining regulatory and brand integrity.
- Create brand storytelling that builds long-term trust and emotional connection with our wellness-focused and sustainability-minded customer community.
- This is a hands-on creative role responsible for both strategic direction and execution. The position is expected to personally create high-quality marketing assets, including written copy, campaign concepts, and digital graphics, rather than functioning solely as a project manager or agency coordinator.
Content Strategy, Campaign Execution & Creative Production
- Lead content and campaign planning across channels, from editorial calendars and launch timelines to full-funnel marketing campaigns with clear audience targeting, messaging, and calls to action.
- Execute the development of marketing assets across digital channels, including social media graphics, video, paid ad creative, email content, online display ads, sales presentations, educational materials, and broader company-wide digital design needs.
- Collaborate closely with the Social Media Lead and E-Commerce Manager to ensure cohesive messaging and creative execution across Shopify, Amazon, Walmart, email, and organic social channels.
- Use AI-powered design, content, and workflow tools to accelerate creative production while maintaining a high standard of quality, accuracy, and brand consistency.
- Manage and direct freelance creatives, photographers, designers, copywriters, and external marketing partners as needed, while maintaining ownership of timelines, deliverables, and creative consistency.
E-Commerce & Digital Brand Experience
- Own and continuously improve the digital brand experience across Shopify storefronts, including product copy, imagery direction, educational content, landing pages, and blog strategy with a focus on both conversion and brand alignment.
- Partner with the E-Commerce Manager to support marketplace content development for Amazon and Walmart, including A+ content, SEO copy, listing optimization, promotional campaigns, and visual merchandising.
- Ensure every digital touchpoint reflects the Essential Oxygen brand aesthetic: clean, considered, modern, and trustworthy.
Go-to-Market Strategy & Product Launches
- Partner with Product Development and company leadership to develop positioning, messaging frameworks, naming concepts, and launch strategies for new product introductions.
- Translate high-level company vision and strategic direction into actionable marketing plans, campaign recommendations, and launch execution.
- Recommend and refine marketing strategies through ongoing collaboration with leadership, using performance insights, customer behavior, and market trends to improve effectiveness over time.
- Support trade shows, retailer presentations, events, and partnership opportunities through the development of compelling sales materials, presentation decks, educational content, and experiential storytelling assets.
ESSENTIAL OXYGEN is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Location & Work Authorization
- Must be eligible to work in California, and legally authorized to work in the United States
- We do not ask for your pay history as a part of our recruiting process, only your expectations
- We are unable to sponsor or take over sponsorship of an employment Visa at this time
- Essential Oxygen participates in E-Verify
Travel Requirements
- Occasional travel required for team events (~4 times per year)
Physical Requirements
- Ability to sit or stand for extended periods of time
- Strong work ethic
Equal Opportunity
- We are an equal opportunity employer
- We celebrate diversity and are committed to creating an inclusive environment for all employees
Reasonable Accommodations
- We provide reasonable accommodations for qualified individuals with disabilities
Background Check
- Employment is contingent upon successful completion of a background check
Compensation: $100,000-$125,000 DOE
