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Ecosystem Marketing Lead - Mantle

Role overview

Qualifications

  • Experience in ecosystem marketing strategy development
  • Strong analytical skills with a focus on data-driven insights
  • Ability to establish and nurture strategic partnerships
  • Experience in cross-regional collaboration and leadership

Responsibilities

  • Lead the development and execution of tailored ecosystem marketing strategies
  • Establish and nurture strategic relationships with partners
  • Implement tracking mechanisms to analyze performance of marketing campaigns
  • Foster collaboration between regional and global teams

Key facts

Other skills

  • Relationship Management
  • Collaboration
  • Communication

About the company

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Company details

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Job description

Who we are

Mantle Ecosystem comprises an Ethereum layer 2 (L2) — Mantle Network, a decentralized autonomous organization (DAO) — Mantle Governance, one of the largest on-chain treasuries — Mantle Treasury, and an Ether (ETH) liquid staking protocol — Mantle LSP: all built on Ethereum. Mantle token ($MNT) is the unified product and governance token of the ecosystem.

Mantle Network is the eighth largest L2 by TVL according to L2BEAT. Mantle LSP's receipt token $mETH is the fourth largest liquid staking token by TVL according to DefiLlama. With tokens worth $3.8 billion, Mantle Treasury is one of the largest on-chain treasuries in the world, and the single largest when discounting native tokens thanks to its large ETH, ETH equivalents and stablecoin holdings.


Your role:

  1. Ecosystem Strategy Development and Relationship Management:


    • Lead the development and execution of tailored ecosystem marketing strategies, leveraging insights and market trends to drive brand visibility and engagement.

    • Establish and nurture strategic relationships with partners within the Mantle Ecosystem.

  2. Performance Optimization and Analysis:


    • Implement tracking mechanisms to monitor and analyze the performance of ecosystem marketing campaigns, leveraging data-driven insights to optimize targeting, messaging, and engagement strategies.

    • Conduct regular performance reviews and analysis, identifying key trends, opportunities, and areas for improvement to enhance campaign effectiveness and ROI.

  3. Cross-Regional Collaboration and Leadership:


    • Foster strong collaboration and alignment between regional and global teams, serving as a liaison between global stakeholders and internal departments to ensure cohesive execution of ecosystem marketing initiatives.

    • Craft marketing and amplification campaigns and coordinate GTM strategies for ecosystem growth.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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