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增长运营经理 / Growth Marketing Manager

Role overview

Qualifications

  • 2+ years of experience in overseas Growth Marketing, Performance Marketing, or User Acquisition
  • Experience in overseas advertising campaigns including building, optimizing, and analyzing results
  • Familiar with at least two mainstream overseas advertising channels such as Google Ads, Meta Ads, X Ads, Native/Programmatic
  • Strong data analysis skills to identify issues and provide optimization solutions

Responsibilities

  • Manage overseas mainstream advertising channels for deployment, optimization, and performance analysis to improve customer acquisition efficiency and ROI
  • Drive traffic through social media and external channels such as X, Telegram, Reddit, and YouTube
  • Improve brand exposure in search engines and AI-based searches through SEO/GEO strategies
  • Track the complete conversion funnel from clicks to registrations and transactions, continuously optimizing landing pages and user paths

About the company

Davion Labs logo

Davion Labs

Blockchain, Crypto & Web3

Davion Labs is a crypto impact incubator founded by Bybit. Davion, with support from Bybit and its expansive ecosystem, is committed to supporting top-notch crypto and blockchain projects through its extensive resources and strong network — together paving the way towards the robust growth and expansion of the Web3 ecosystem.

Company details

IndustryBlockchain, Crypto & Web3
Company size51 - 200

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Job description

核心职责 (Key Responsibilities)


- 负责海外主流广告渠道的投放、优化及效果分析,持续提升获客效率和 ROI。
- 负责 X、Telegram、Reddit、YouTube 等社媒及外部渠道引流,持续拓展新的获客渠道。
- 负责 SEO / GEO,通过关键词、内容、媒体及站外信息布局,提升品牌在搜索引擎及 AI 问答/生成式搜索中的曝光和推荐。
- 跟踪用户从点击、注册到充值、交易的完整转化漏斗,持续优化 Landing Page 和用户转化路径。
- 负责投放数据追踪和归因分析,持续优化获客成本和整体转化效果。


任职资格 (Qualifications)


- 2 年以上海外 Growth Marketing、Performance Marketing 或 User Acquisition 相关经验。
- 有海外广告实际投放经验,能够独立完成 Campaign 搭建、优化及效果分析。
- 熟悉 Google Ads、Meta Ads、X Ads、Native / Programmatic 等主流海外广告渠道中的至少两类。
- 具备较强的数据分析能力,能够根据数据判断素材、渠道及转化漏斗问题,并提出优化方案。
- 了解 SEO 基础逻辑,对 GEO / AI Search Optimization 有一定认知,能够通过内容和站外布局提升品牌在 AI 搜索及问答场景中的曝光。
- 英语可作为工作语言。


加分项


- 有 Crypto / Fintech  平台增长经验。
- 熟悉 AppsFlyer、GA4 等归因及数据分析工具。
- 有社媒、内容分发、PR 或外部流量获取经验。
- 有 ChatGPT、Perplexity、Gemini、Google AI Overview 等 AI 搜索 / GEO 优化实践经验。

关于我们


Davion Labs 现诚邀拥有扎实衍生品市场认知与出色增长实操能力的增长运营经理(Growth Marketing Manager)加入 ApeX Protocol 团队。

ApeX Protocol 是由 Davion Labs 孵化的一家业内领先的创新型去中心化交易所 (DEX) 平台,致力于为用户提供高效、透明、安全的加密货币交易环境。随着 Web3 技术与数字资产衍生品市场的不断爆发,我们正积极夯实底层架构,专注于全球品牌影响力的提升与用户生态拓展,旨在通过顶尖的交易引擎与全面的产品组合,重新定义去中心化交易格局。


我们的核心产品 ApeX Omni (v2) 提供多链流动性、灵活且以用户为中心的设计,以及基于零知识证明的顶级安全保障。为了给这一顶级的金融级业务系统铸造坚实的品牌“护城河”,建立强大的市场共识与广泛的用户基础,我们正在不断迭代和升级全球市场战略与增长体系。


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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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