Senior SEO Content Writer

We’re looking for a Senior SEO Content Writer to join our growing team at Opt Digital and take ownership of writing and refining the content that fuels our client campaigns.

This isn’t just about hitting word counts. You’ll be working closely with our Content Managers (who handle workflow and briefs) and our SEO Specialists / Account Managers (who set the strategy) to produce content that ranks, converts, and positions our clients as the go-to experts in their market.

About Opt Digital

Opt Digital is a fast-scaling SEO agency serving trades and service businesses — roofers, plumbers, electricians, landscapers, HVAC, and more — across New Zealand, Australia, and the US.

We’re scaling fast: targeting $200K/month in recurring revenue while onboarding 6–12 new clients each month. By 2026, we’re on track to become the #1 Local SEO agency for service businesses in our markets.

Our campaigns are built around structured SEO systems. Content is at the core — and this role ensures what we publish is not only optimized for Google, but makes sense to business owners and drives leads.

What the Role Entails

• High-Impact Writing: Produce polished, search-optimized service pages, blogs, and local landing pages that connect with real customers.

• Collaboration with Strategy: Work alongside SEO Specialists and Account Managers to translate campaign strategies into content that delivers measurable outcomes.

• Editorial Review: Support Content Managers by reviewing, editing, and strengthening work from junior writers or outsourced teams.

• Topical Authority Building: Write within structured silos to establish clients as leaders in their industries.

• Conversion-Focused Copy: Craft content that doesn’t just rank — but drives form fills, calls, and booked jobs.

• Industry Research: Dive deep into trades and services niches to write with accuracy and authority.

• Process Input: Help refine briefs, templates, and content SOPs to keep scaling output without losing quality.

• Team Support: Act as the senior writing backbone for content managers — ensuring deadlines are met and standards never drop.

Skills We’re Looking For

• 3+ years of SEO-focused content writing (agency or multi-client experience strongly preferred)

• Proven ability to write service-based content that ranks locally and drives leads

• Strong understanding of local SEO fundamentals: search intent, keyword targeting, metadata, internal linking, and structured silos

• Editorial skillset: able to review and improve other writers’ work for clarity, flow, and optimization

• Comfortable working within defined briefs and SOPs — but confident enough to improve them

• Familiarity with SEO tools like SurferSEO, SEMrush, Clearscope, Ahrefs, or equivalent

• Experience with WordPress and Google Workspace

• Clear communicator who can collaborate across SEO specialists, AMs, and content managers

What We Offer

• Competitive compensation (Philippines-based senior writer level, with incentives)

• Performance bonuses tied to quality, output, and campaign results

• Fully remote — work from anywhere in the Philippines

• Direct collaboration with content managers and SEO specialists — your work drives campaign success

• A growth-focused agency environment where content is a priority, not an afterthought

• Pathway to grow into Editorial Lead or Content Strategy roles as the team expands

• We’re reviewing applicants now and will move quickly with the right fit. If you’re a senior-level writer who thrives in SEO-driven content and wants to work at the heart of fast-scaling campaigns, we’d love to hear from you.