PUMA Group
Sporting Goods
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Position Summary: The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.
Reports to: Team Head LFR and SIS
Key Objectives:
1.Store Support & Operations:- • Assist multiple SIS with day-to-day operational requirements.
2.Sales Performance & Targets:- • Track SIS-level KPIs • Support SIS Staff in achieving sales targets through improved service and selling skills. • Analyze SIS performance and share insights with the Area Sales Manager.
3.Visual Merchandising:- • Ensure VM standards are implemented consistently across all SIS. • Coordinate with VM team for execution of seasonal updates, campaigns, and product launches. • Audit SIS display quality and provide corrective action plans.
4.Inventory & Stock Management:- • Assist SIS in stock replenishment, stock counts, and shrinkage control. • Identify fast/slow-moving products & support stock balancing across stores. • Report stock gaps and discrepancies to the Area Manager.
5.Training & Team Development:- • Conduct on-floor training for new and existing Retail Associates. • Reinforce product knowledge, customer service expectations, and selling skills. • Support performance coaching for SIS staff.
Key Performance Indicators:
Net Sales
Brand Ranking at SIS doors
Brand Desirability, Store Hygiene, Store Operations
Training scores, Product Knowledge
Up scaling Existing Space allocation
New locations in premium Doors
Organizational Relationships:
Internal: Puma Corporate team, Merchandising/ Trading, Projects, Training and HR
External: SIS Distributor & Team and Store/SIS Owner, Dept/Floor Manager
Eligibility Criteria And Functional Competencies Required:
25 years in retail operations.
Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
Field-based role—requires daily/weekly travel across assigned stores.
Flexible hours, including weekends and retail peak seasons.
Education
Graduate (Preferred: Business, Retail, Marketing).
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
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