Digital Media Manager - ABM Specialist

This position can be performed remotely from the following states: Washington, Oregon, Idaho, Nevada.

Are you a marketer with a passion for data analysis, lead generation, and campaign execution? Do you thrive in a fast-paced, dynamic environment and enjoy working across multiple clients and industries? If you’re driven by insights, audience behavior, and performance optimization—and you're just as comfortable launching a LinkedIn campaign as you are digging into lead funnel metrics—this is the role for you.
We are seeking a Digital Media Manager II with a hybrid skillset that combines hands-on digital campaign management with strategic audience and lead development expertise. You’ll own campaign execution while also playing a key role in targeting, audience segmentation, and funnel performance evaluation. This role is ideal for someone with a high sense of urgency, strong communication skills, and a natural curiosity for digging into the "why" behind the numbers.

About Allytics

Key Responsibilities

• Support the development and optimization of account-based marketing (ABM) and lead generation programs.
• Build and refine custom audience targeting lists using predictive and intent-based tools (e.g., Allytics Predictive Targeting™).
• Analyze lead quality and audience engagement to recommend enhancements in targeting and segmentation.

Campaign Execution & Management

• Set up, launch, and manage multi-channel digital campaigns across platforms including LinkedIn, Google Ads, content syndication, and paid email.
• Ensure campaigns are aligned with client objectives and optimized across stages of the sales and marketing funnel.
• Manage media budgets across campaigns and vendors to maximize ROI and efficiency.

Performance Analysis & Reporting

• Deliver insightful, client-ready reports with clear recommendations to improve results.
• Conduct A/B testing and experiment with targeting or messaging to improve conversion rates.
• Use Google Analytics, Tableau, and Excel to track, report, and analyze campaign performance and audience behavior.

Collaboration & Innovation

• Document best practices, contribute to reusable campaign templates, and support knowledge-sharing across the team.
• Provide thought leadership on emerging trends in targeting, media platforms, and campaign optimization.
• Partner with internal creative, tracking, and project management teams to ensure accurate implementation and data measurement.

Required

• 4+ years of experience in B2B digital campaign management at a tech company or marketing agency.
• Familiarity with Account-Based Marketing (ABM), CRM systems, and audience segmentation tools.
• Experience managing campaigns in LinkedIn, Google Ads, content syndication, or email platforms.
• Proficiency in analyzing digital campaign performance, understanding lead funnels, and identifying optimization opportunities.
• Ability to work independently in a remote environment while actively collaborating with cross-functional teams.
• Excellent communication and interpersonal skills,  with a client-focused mindset and comfort navigating feedback.
• Strong organizational and task management skills; able to prioritize and execute effectively in a fast-paced setting.

Preferred

• Strong interest in data storytelling and developing insights that influence campaign strategy.
• Experience with Google Tag Manager, lead scoring, or third-party data providers.
• Intermediate skills in Excel, Tableau (or similar BI tools), and Google Analytics.

• Remote work model with in-person team-building activities
• Paid Sick, Vacation, & Holiday time off
• Medical, dental, vision & life insurance for benefit eligible and dependents
• Employee Assistance Program
• 401k