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GHL Campaign Operations Manager

Role overview

Qualifications

  • 3+ years in B2C Lead Generation (Remodeling, Home Services, or high-volume Agency background preferred)
  • Mastery of CRM Logic (GHL, Lead Perfection, or similar)
  • Strong mathematical foundation (ability to forecast ROI/CPL on the fly)
  • Resilience in high-pressure, data-driven environments

Responsibilities

  • Own the strategy and execution for 4–6 simultaneous internal campaigns
  • Maintain a visible, rigid M–F routine and ensure all campaign stats are updated
  • Manage a small team of coordinators and collaborators, holding them accountable to SOPs
  • Actively use AI tools to scale copy production, analyze campaign sentiment, and automate reporting

About the company

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Bath Concepts Independent Dealers

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Company details

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Job description

Job description:

Role Overview: We are seeking a GHL Campaign Manager to lead internal marketing for a high-volume Kitchen & Bath remodeling company. This is not a "creative" role—it is an operational and strategic leadership position. You will be responsible for the end-to-end execution of Internal Campaigns includings – Email Newsletters, SMS Campaigns, VIP Showroom Sales, and Nurture sequences for our client base.

COMPENSATION:

$6 - 1st 3 months

$8 - 3rd months onwards

You are the perfect fit if:

  • You are an Expert-level GHL (GoHighLevel) user who can build workflows, troubleshoot API/account issues, and manage data hygiene without oversight.
  • You prioritize Data over Aesthetics. You care more about the CTR, Attribution, leads, appointments than the font choice.
  • You have a "Reverse-Engineering" mindset: You start with the sales goal and build the campaign backwards.

Key Responsibilities:

  • Full Lifecycle Management: Own the strategy and execution for 4–6 simultaneous internal campaigns.
  • Operational Accountability: Maintain a visible, rigid M–F routine. Ensure all campaign stats (CPA, Lead Count, Playbooks) are updated and ready.
  • Team Leadership: Manage a small team of coordinators and collaborators. Hold them accountable to SOPs; do not "cover" for underperformance—optimize the process instead.
  • AI Integration: Actively use AI tools to scale copy production, analyze campaign sentiment, and automate reporting.

Requirements:

  • 3+ years in B2C Lead Generation (Remodeling, Home Services, or high-volume Agency background preferred).
  • Mastery of CRM Logic (GHL, Lead Perfection, or similar).
  • Strong mathematical foundation (ability to forecast ROI/CPL on the fly).
  • Resilience in high-pressure, data-driven environments.

ABOUT US:

We’re a family-owned and operated kitchen, bath, and flooring remodeling company located in Southern California. We’ve been in business for over 40 years and are looking for the right people to join our growing team! Our mission is to improve people’s lives by transforming their surroundings and providing a fun, hassle-free remodeling experience.

Do you want to transform your career?

BENEFITS:

  • Weekly Pay
  • Health Stipend
  • Paid Vacation
  • National Holiday Bonus
  • Year-End Bonus
  • Referral Bonus
  • Contests and Spiffs
  • Opportunities for Growth
  • Continued Education & Training

Application Question(s):

  • How many years of B2C lead generation campaign management experience do you have?
  • Are you comfortable analyzing campaign performance metrics such as Cost per Lead (CPL), Cost per Acquisition (CPA), ROI, and conversion rates?
  • Have you directly managed or led a marketing team?

Work Location: Remote

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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