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Head of Virality & Customer Engagement

XTB online trading

Role overview

Qualifications

  • documented track record of building growth viral loops products in big scale
  • minimum 3 years of leading mid size organisational structure (15-20+ people) as a direct manager
  • strong product mindset and ability to build products end-to-end
  • fluent English

Responsibilities

  • building growth engines: referral loops, viral features, educational habit-forming feature sets and loyalty mechanisms
  • leverage AI to iterate fast, experiment and deliver results
  • translate data insights into clear, prioritised product bets
  • oversee portfolio planning, resource allocation, dependency management and stakeholder communication

Key facts

Hard skills

Customer Engagement Data-Driven Decision Making Referral Marketing Viral Vector Operationalizing AI Resource Allocation Stakeholder Communications

Other skills

  • Problem Solving
  • Communication
  • Team Building

About the company

XTB online trading logo

XTB online trading

Financial Services

XTB is a global fintech company that provides individual investors with instant access to financial markets from around the world through an innovative online investing platform and the XTB mobile app. Founded in Poland in 2004, we currently support over 1 million customers globally in achieving their investment ambitions. At XTB, we are committed to the ongoing development of the online investing platform enabling our customers to trade 6,300+ instruments including stocks, ETFs, CFDs based on currency pairs, commodities, indices, stocks, ETFs, and cryptocurrencies. With the recent launch of Investment Plans, a long-term passive investing product, our clients can now unlock the growing potential of ETFs and diversify their portfolios effectively. In the key markets, we're offering interest rates on uninvested funds enabling investors to put their money to work and benefit even when they aren't actively investing. Our online platform is a top destination not only for investing but also market analysis and education. We offer an extensive library of educational materials, videos, webinars, and courses to help our customers become better investors irrespective of their trading experience. Our customer service team provides support in 18 languages and is available 24/5 via email, chat, or phone. In over two decades of activity in the financial markets, we have expanded our reach to having more than 1,000 employees. XTB is headquartered in Poland with offices in multiple countries across the globe, including the UK, Germany, Romania, Spain, Czech Republic, Slovakia, Portugal, France, Dubai and Chile. Since 2016, XTB shares have been listed on the Warsaw Stock Exchange. We are regulated by the world’s largest supervisory authorities: Financial Conduct Authority, Polish Financial Supervision Authority, Cyprus Securities & Exchange Commission, Dubai Financial Services Authority and Financial Services Commission. Investing is risky. Invest responsibly.

Company details

IndustryFinancial Services
Company size1001 - 5000

Links

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Job description

XTB - the largest Polish investment fintech with a global footprint, is looking for a Head of Virality & Customer Engagement.

In this role, you will be responsible for strategy, roadmap and delivery of Virality and Customer Engagement program and features, turning ideas into measurable user and revenue growth.

You will be reporting directly to the Chief Product & Technology Officer and will lead a 20+ people team consisting of both product & engineering professionals - everyone you need to turn ideas into concrete implementations bringing results.


Key competences and areas of responsibility:

  • building growth engines: referral loops, viral features, educational & habit-forming feature sets and loyalty mechanisms

  • getting things done: leverage AI to iterate fast, experiment and deliver results,

  • data-based decision making: translate data insights into clear, prioritised product bets,

  • ship at scale:  oversee portfolio planning, resource allocation, dependency management and stakeholder communication across

  • raise the bar:  recruit, coach and develop high-performing talent; establish best-practice rituals for delivery, design thinking and data-driven decision-making.

    • Key personal traits: problem solving, getting things done, ambition, goal driven, good communication skills, team builder


    Requirements:

  • documented track record of building  growth & viral loops products in big scale,

  • minimum 3 years of leading mid size organisational structure (15-20+ people) as a direct manager,

  • strong product mindset and ability to build products end-to-end (from concept, via implementation with engineering team to results),

  • great taste in beautiful UX and UI implementations,

  • understanding of how engineering team works and what outputs they can deliver, ability to challenge and raise the bar for delivery speed,

  • fluent English


    • What We Offer:
  • A key leadership role at the largest Polish investment fintech with a global presence.

  • Direct influence on XTB's engagement strategy in Poland and international markets.

  • The opportunity to build growth & viral loops products in big scale.

  • A remote working model with a highly competitive compensation package, including a significant performance-based bonus.

    •

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
    Unlocked after you apply
    ·

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