Senior Director Advertising Sales

Company Description

At Nielsen, we are passionate about powering a better media future for all people by providing powerful, essential insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content-wherever and whenever it's consumed.

Gracenote, a Nielsen Company, is the world's leading provider of entertainment metadata and content IDs. We sit at the intersection of media, technology, and data, helping the world's largest entertainment brands connect people to the content they love. 

Gracenote Advertising is a product line that leverages Gracenote’s gold-standard content metadata to solve one of the core challenges in CTV advertising today: lack of quality contextual advertising signals. Gracenote recently launched its Content Connect platform to solve this challenge.

When you join Nielsen and Gracenote, you will be part of a dynamic team committed to excellence, perseverance, and making a significant impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are seeking an accomplished, results-driven sales professional to join our dynamic Customer Organization at Gracenote to drive new business for Gracenote's emerging advertising solutions. As Senior Director Advertising Sales, you'll be responsible for building a new book of business, directly engaging with customers at brands and agencies to educate them on the value of Gracenote’s Content Connect advertising offering, develop leads, and convert business opportunities. You will thrive in a fast-paced, "start-up-like" environment. The ideal candidate is a strategic hunter who can roll up their sleeves and be the face of this new advertising solution to buyers across the industry. This role requires a consultative, solutions-oriented mindset and the ability to aggressively pursue new client acquisition to establish Gracenote as an indispensable partner to brands and agencies.

Responsibilities

• Deliver on new business revenue targets by actively pursuing new client acquisition and building a substantial book of business for Gracenote Advertising.

• Aggressively expand the client portfolio and outperform competitors by working closely with advertisers and agencies to uncover creative, high-impact avenues for growth.

• Build, nurture, and leverage strong relationships with senior executives across major advertising and media agencies and brands, particularly with contacts on the programmatic side of the business.

• Be a key individual contributor in a fast-paced, high-growth environment, contributing directly to the commercial success of this new business line by driving new client acquisition, successfully converting business opportunities, and exceeding individual revenue targets

• Forecast and manage sales pipeline with data fluency; owning the predictable growth of your territory for Gracenote.

Qualifications

• 10 years of demonstrated experience driving significant revenue growth in highly competitive, fast-paced markets and successfully navigating industry disruption (e.g., streaming growth, privacy changes).

• Proven experience securing complex, multi-year, multi-million-dollar deals and a history of overcoming client resistance to change.

• Strong track record of building and maintaining deep relationships with agencies and clients, with a focus on programmatic contacts, leveraging these connections to meet and exceed commercial goals.

• Strong executive presence and communication skills, with the ability to build trust in evolving data environments.

Key knowledge in the following areas:

• Data Strategy: Deep understanding of  data and audience driven strategies, and the role of content metadata in a complex media ecosystem.

• Programmatic Technology: Fluency in how programmatic technology is automating the process of Connected TV buying

• Audience Targeting: Expertise in leveraging data for audience segmentation, modeling, and activation across various platforms, especially in a privacy-safe manner.

• Content Targeting Solutions: Fluency in selling solutions that connect content and audience through advanced targeting, personalization, and measurement.

RELATED READING ON GRACENOTE ADS PLATFORM:

• https://gracenote.com/segments/advertiser/

• https://www.indexexchange.com/press/press-releases/index-exchange-partners-with-gracenote/

• https://thedesk.net/2025/10/gracenote-ctv-advertising-contextual-data/

#LI-AW1

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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