About SH/FT
Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.
The Role
As a Marketing Operations Contractor with Marketo expertise, you'll operate at the intersection of MOPs process advisory for B2B organizations and a hands-on Adobe Marketo expert. You’ll work directly with our clients to guide them in making scalable process, workflow and performance reporting decisions, then own the build, optimization, and governance of marketing automation programs. You'll help clients translate lead management strategy into working Marketo architecture — from segmentation and scoring to integrations and reporting. You'll drive measurable improvements in database health, campaign performance, and lead-to-revenue process efficiency. You will help them implement and fine tune their attribution reporting via Marketo Measure. This role blends technical Marketo depth with consulting instincts: you'll need to listen, diagnose, and build, often in the same conversation, to deliver exceptional outcomes for our clients.
What You'll Accomplish
- Design, build, and optimize Marketo programs, campaigns, and assets for B2B clients, including the new email editor, landing pages, and forms
- Architect and maintain workspaces, partitions, and lead scoring/segmentation models aligned to each client's lead management strategy
- Integrate and manage the native Marketo <> Salesforce CRM connector, ensuring clean field mapping, setting up SFDC sync users, sync health, and lead routing logic
- Configure and maintain third-party integrations, including webinar platforms, data enrichment tools, and intent data providers (e.g., 6sense)
- Build and maintain reporting on campaign performance, funnel velocity, and database health, surfacing actionable insights to clients and internal teams
- Implement and optimize Marketo Measure for clients to improve attribution reporting.
- Advise on Marketo to Salesforce campaign sync including Salesforce CRM campaign hierarchies for campaign reporting efficacy
- Conduct regular database health checks, identifying and resolving data quality, deliverability, and hygiene issues
- Partner with client stakeholders to diagnose lead management process challenges and recommend solutions, then translate those recommendations into tangible Marketo builds
- Stay current on Marketo's product roadmap and platform evolution, proactively identifying opportunities to bring new features to client engagements
- Serve as a client-facing MOPs expert across multiple accounts, balancing hands-on execution with strategic guidance
What You Bring
Experience & Expertise
- 6+ years of marketing operations experience, with deep hands-on Marketo implementation and optimization for B2B businesses
- Experience gained within a consulting/agency environment at some point in your career (RevOps or marketing ops consulting, in-house MOPs roles with significant Marketo ownership, or a mix of both)
- Marketo Certified Practitioner or Certified Solutions Architect required
- Demonstrated experience implementing and optimizing Marketo Measure instances including guiding clients through configuration decisions and attribution model selection
- Demonstrated experience with Marketo's new email editor, Salesforce CRM integration, workspaces/partitions, and segmentation builds
- Experience with third-party tool integrations such as webinar platforms, data enrichment tools, and intent data platforms (6sense or similar)
- Experience configuring and troubleshooting Marketo to Salesforce native connector and advising on Salesforce CRM sync user setup
- Working knowledge of Marketo campaign sync and ability to advise on channel & tag alignment to Salesforce campaigns to facilitate campaign and people performance reporting
Skills & Capabilities
- Strong grasp of lead management processes — lead scoring, routing, lifecycle stages — and the ability to advise clients on best practices
- Ability to translate strategic recommendations into precise, working Marketo configurations
- Sharp analytical skills for campaign performance reporting and database health diagnostics
- Comfortable working across multiple client environments and instances simultaneously
Mindset
- Client-facing, professional, and confident presenting recommendations directly to stakeholders
- Self-starter who takes ownership without needing heavy oversight
- High attention to detail, particularly around data integrity and build accuracy
- Curious and proactive about keeping up with Marketo's evolving feature set and roadmap
- Strong problem-solver who enjoys diagnosing root causes, not just symptoms
- Open and eager to learn SH/FT's implementation approach and methodology
What We Offer
- Competitive compensation aligned with your experience and impact
- Remote flexibility
- Collaborative culture that values diverse perspectives and innovative thinking
- Work that makes a measurable difference for your clients
Why SH/FT:
SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.
Comp & Benefits
The comp range for this role is $65 to $75/hr USD. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.
We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Candidates must have current US or Canada work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.
No relocation assistance can be offered at this time.
All inquiries are held in strict confidence.
