About Social Commerce Club
We are at the intersection of eCommerce, content, and social media, and we aim to lead this movement with agility, creativity, and measurable impact. Whether it’s TikTok Shops, YouTube Shopping, or another platform that hasn’t even launched yet, our focus is always on turning views into sales.
Our job is not just to make great content or run profitable ads—it’s to merge the two into a powerful, scalable system that grows brands. The future belongs to brands that adapt and thrive on social platforms, and we’re building the bridge to that future.
Role Purpose
The Senior Strategist leads our largest VIP accounts while serving as a cultural and technical pillar for the Strategy department. Beyond driving GMV for high-value brands, this role is dedicated to elevating the entire team through active mentorship, specialized training, and the continuous codification of TikTok Shop best practices.
Responsibilities
1. VIP Client Strategy & Growth
- Own end-to-end client strategy — from shop structure and product selection to creator, media, and campaign planning
- Develop quarterly growth plans and align them with GMV, contribution margin, and brand goals.
- Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence.
- Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance.
2. Team Training & Mentorship (Specialization)
- Weekly Team Training: Develop and lead weekly departmental training sessions to sharpen the collective skills of the Strategist and Associate Strategist cohort.
- Best Practice Codification: Stay at the bleeding edge of TikTok Shop updates and ensure "what’s working now" is documented and communicated across the team.
- Peer Mentorship: Serve as a mentor to Junior and Mid-level Strategists, providing guidance on complex account issues and professional development.
- Oversight & Quality: Partner with the Head of TikTok Shop to ensure best practices are not just taught, but actively enforced and visible in the work produced by the department.
3. Team Leadership & Execution Oversight
- Manage your pod’s day-to-day workflow with your Associate Strategist; ensure smooth coordination across creative, community, and operations.
- Set clear expectations and priorities for the week; monitor Command Center hygiene.
- Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively.
- Maintain consistent communication across the TTS department and escalate structural issues when patterns emerge.
4. Client Relationship Management
- Serve as the single point of contact for your assigned brands.
- Keep clients informed, never surprised — recap meetings, flag risks, and document decisions.
- Translate client feedback into clear actions and manage expectations with honesty and professionalism.
- Protect client trust by maintaining confidentiality and follow-through.
5. Performance & Reporting
- Own performance results across shop, creator, and ad metrics; track progress weekly.
- Deliver actionable insights: what worked, what didn’t, and what’s next.
- Review GMV, contribution margin, and conversion data with your Associate Strategist and Media Buyer weekly.
- Present clean, digestible reports that tell the story behind the numbers.
6. Cross-Department Collaboration
- Partner with Ops on new client onboarding, shop health, and system setup.
- Work with Creative and Community to ensure content aligns with brand positioning and sales strategy.
- Collaborate with Media to align ad strategy with organic momentum and creator performance.
- Contribute ideas for process and system improvements to the Head of TTS.
Decision Rights
- Full ownership of client strategy, communication, and performance decisions.
- Authority to approve budgets, campaign scopes, and creator selections within the client’s agreed parameters.
- Delegation rights across pod roles; may reassign internal priorities to maintain flow.
Escalation required for:
- Any budget change >10%
- Strategic pivots affecting staffing or contract scope
- Sensitive client escalations (legal, ethical, or reputational risk)
Key Metrics for Success
- Client Health Score ≥ 80% (based on satisfaction, communication, retention, and performance)
- Portfolio CM target met or exceeded (as defined per client)
- Pod execution rate ≥ 90% (on-time vs. planned tasks)
- Average task turnaround time ≤ 48 hours (across pod deliverables)
- Documentation accuracy ≥ 95% (client notes, recaps, reports)
- Creator performance: 70%+ of Spark assets meet or exceed benchmark GMV per post
Cadence
Daily: Slack check-ins, pod task alignment, issue triage.
Weekly: Client meeting, pod retro, and cross-functional sync, Team Training Session (Lead), and Leadership sync with the Head of TTS.
Monthly: Growth reporting and campaign retros.
Quarterly: Strategic review and planning with Head of TTS.
