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Sr. Marketing Manager

Role overview

Qualifications

  • Demonstrated, hands-on fluency with AI tools
  • 5+ years of B2B marketing, demand generation, or growth experience
  • Experience owning marketing work end-to-end: strategy, execution, and results
  • Strong understanding of lead generation, nurture, and funnel dynamics

Responsibilities

  • Set the direction for WDG’s marketing efforts and own the execution
  • Use AI tools intentionally and fluently to strengthen campaign strategy
  • Turn positioning and value into coherent campaigns and programs across channels
  • Generate and nurture leads through email, web, social, and partner channels

About the company

WDG logo

WDG

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Company details

Company size51 - 200

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Job description

About Us
We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

 
Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

 
WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

 
REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

 
Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.



About the role


This role is about making marketing work for our business, connecting what we say with who we reach and how that turns into qualified interest and opportunity for our sales team.


You’ll work across email, our website, key partner channels, and social platforms. You’ll define what success looks like, measure it, and adapt as you learn what works. You’ll work directly with leadership, have the space to make decisions, and be expected to focus on results that matter.


While WDG is fully remote, we are prioritizing candidates within the Washington, DC region.


What you'll do


Responsibilities include:

  • Set the direction for WDG’s marketing efforts and own the execution,
  • Use AI tools intentionally and fluently to strengthen campaign strategy, accelerate content production, sharpen messaging, and improve reporting,
  • Turn positioning and value into coherent campaigns and programs across channels,
  • Generate and nurture leads through email, web, social, and partner channels,
  • Plan and execute integrated programs that support pipeline goals,
  • Track performance tied to awareness, qualified leads, and the sales pipeline and report on what’s working, what isn’t, and where to adapt,
  • Work closely with leadership to keep marketing aligned with business priorities.


This is a senior, hands-on role for someone who loves a clear sense of ownership and clarity of purpose.


What You Bring


  • Demonstrated, hands-on fluency with AI tools. You use them to make your marketing plans smarter, faster, and more effective, and you can speak to how and why.
  • 5+ years of B2B marketing, demand generation, or growth experience,
  • Experience owning marketing work end-to-end: strategy, execution, and results,
  • Strong understanding of lead generation, nurture, and funnel dynamics,
  • Comfort using data to make decisions and inform next steps,
  • A self-directed approach and readiness to take ownership.


Bonus Points For:

  • Experience with marketing professional services, agencies, or enterprise offerings,
  • Close collaboration with sales or leadership on pipeline goals,
  • Experience building repeatable marketing processes from scratch,
  • A strong point of view on where AI is heading in marketing and how to stay ahead of it.


Compensation

This role offers a salary range of $100k-110k, depending on experience.


Why Join Us


You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

 

Benefits & Compensation 


We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

  • Competitive compensation
  • Flexible work environment
  • Medical, dental, and vision insurance
  • Unlimited paid time off
  • 401(k) with company match
  • Company-paid life and disability insurance
  • Paid parental leave
  • A collaborative culture with autonomy and ownership
  • Employee wellness programs and additional perks


Additional Information


No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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