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National Sales Director, Specialty Markets

Role overview

Qualifications

  • Bachelor’s degree in Business, Marketing, or a related field
  • Minimum 5 years of experience in sales, business development, or account management within the employee benefits industry
  • Proven track record of exceeding sales goals in a B2B environment
  • Strong understanding of the employee benefits ecosystem, including brokers, consultants, PEOs, MGAs, and TPAs

Responsibilities

  • Develop and execute a comprehensive sales strategy for Executive Benefits markets to achieve and exceed revenue targets
  • Identify, pursue, and close new business opportunities through consultative sales engagement and strategic prospecting
  • Manage and expand relationships with key partners, including PEOs, benefit consultants, and brokers
  • Conduct partner business reviews and create growth plans aligned with performance goals and market potential

Key facts

Other skills

  • Relationship Management
  • Negotiation
  • Sales
  • Microsoft Office
  • Communication
  • Presentations
  • Teamwork

About the company

Gen™ logo

Gen™

Cybersecurity

Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There’s a new generation, and it’s not Gen X, Y, or Z. It’s Gen D: Generation Digital. Our family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at GenDigital.com.

Company details

Company typeLarge
IndustryCybersecurity
Company size1001 - 5000

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Job description

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.

Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.

We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven.

We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.

You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role

The Director of Specialty Markets will lead sales growth and strategic relationship development across our Executive Benefits channel. This individual will drive new revenue opportunities, strengthen existing partnerships, and expand market presence for Gen Digital’s Employee Benefits division (Norton LifeLock Benefit Solutions.) This is a high-impact sales role that requires strategic thinking, consultative selling, and strong relationship management skills. The ideal candidate is a motivated, results-oriented professional with deep experience in the employee benefits space and a proven ability to close complex, multi-stakeholder deals.

Key Responsibilities

• Develop and execute a comprehensive sales strategy for Executive Benefits markets to achieve and exceed revenue targets.

• Identify, pursue, and close new business opportunities through consultative sales engagement and strategic prospecting.

• Manage and expand relationships with key partners, including PEOs, benefit consultants, and brokers.

• Conduct partner business reviews and create growth plans aligned with performance goals and market potential.

• Collaborate with internal teams (Marketing, Product, Legal, and Finance) to ensure partner success and operational efficiency.

• Deliver high-impact sales presentations, webinars, and industry event participation to promote Norton LifeLock Benefit Solutions.

• Analyze market trends and industry developments to inform strategy and identify growth opportunities.

• Utilize CRM systems (e.g., Salesforce) for accurate pipeline management, forecasting, and performance tracking.

• Provide leadership and insight to internal stakeholders regarding partner performance, sales trends, and revenue forecasts.

About You

Education

• Bachelor’s degree in Business, Marketing, or a related field.

Experience

• Minimum 5 years of experience in sales, business development, or account management within the employee benefits industry.

• Proven track record of exceeding sales goals in a B2B environment.

• Strong understanding of the employee benefits ecosystem, including brokers, consultants, PEOs, MGAs, and TPAs.

• Excellent negotiation, communication, and presentation skills, with the ability to influence C-level executives.

• Experience responding to RFPs and RFIs with accuracy and strategic positioning.

• Proficiency in Salesforce CRM and Microsoft Office Suite.

• Knowledge of identity protection, cybersecurity, and financial wellness solutions preferred.

• Ability to travel up to 60%.

Skills

• Strategic and consultative sales expertise.

• Strong relationship-building and partner management skills.

• Exceptional communication and presentation abilities.

• Data-driven decision-making and analytical mindset.

• Team-oriented approach with cross-functional collaboration.

• High integrity, professionalism, and business maturity.

At Norton LifeLock Benefit Solutions, you’ll play a key role in helping organizations protect their employees through industry-leading identity, cybersecurity, and financial wellness benefits. You’ll join a collaborative, performance-driven team where your ideas and impact directly shape our success in a rapidly growing marketplace.

What’s Next

Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position.

If shortlisted, the recruiter will contact you to discuss some details, with view to a meeting to your background, what’s compelling you to Gen, and walk you through the interview process.

Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey.

Employment decisions are based on merit, experience and business needs.

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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