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Product Marketing Manager (PMM) - VC Backed Startups

Role overview

Qualifications

  • 3+ years of experience in product marketing, preferably at a B2B SaaS company
  • Experience leading go-to-market strategies and product launches
  • Strong ability to craft compelling messaging and positioning
  • Experience working with sales teams to develop enablement materials

Responsibilities

  • Define product positioning, messaging, and competitive differentiation
  • Develop and execute go-to-market (GTM) strategies for product launches
  • Partner with sales to create enablement materials, playbooks, and competitive battlecards
  • Conduct market research, customer insights, and competitive analysis

About the company

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SignalFire

Company details

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Job description

Join SignalFire’s Talent Network for Product Marketing Leaders at VC-Backed Startups

🛑 This is not an application for a specific job. Instead, this is a way to get on the radar of VC-backed startups that are actively hiring Product Marketing talent.

At SignalFire, we partner with top early-stage startups that are shaping the future of technology. Our portfolio spans 200+ innovative companies across AI, cybersecurity, healthtech, fintech, developer tools, and enterprise SaaS.

We’re looking to connect with exceptional Product Marketing Managers (PMMs) and Leaders who are passionate about crafting compelling messaging, driving go-to-market strategies, and enabling sales teams at high-growth startups. By joining SignalFire’s Talent Network, your profile will be shared with our portfolio companies, giving you visibility into exclusive early-stage opportunities that may not be publicly listed.

Who Should Join?

We’re looking for product marketing professionals who are:
✔ Passionate about positioning products effectively in competitive markets
✔ Experienced in crafting messaging, content, and campaigns that drive awareness and adoption
✔ Excited to work closely with founders, product teams, and GTM leaders to build scalable marketing strategies

Typical Roles & Responsibilities

  • Define product positioning, messaging, and competitive differentiation

  • Develop and execute go-to-market (GTM) strategies for product launches

  • Partner with sales to create enablement materials, playbooks, and competitive battlecards

  • Conduct market research, customer insights, and competitive analysis

  • Drive content strategy, including case studies, whitepapers, and thought leadership

  • Own pricing, packaging, and value proposition development

  • Collaborate cross-functionally with product, sales, demand generation, and growth marketing teams

  • Track and measure product adoption, pipeline impact, and customer engagement metrics

Common Qualifications

While each startup has its own hiring criteria, many customer success roles in our network look for:

  • 3+ years of experience in product marketing, preferably at a B2B SaaS company

  • Experience leading go-to-market strategies and product launches

  • Strong ability to craft compelling messaging and positioning

  • Experience working with sales teams to develop enablement materials

  • Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs

  • Data-driven mindset with experience tracking adoption, churn, and campaign performance

  • Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus

💡 Tools & Technologies You Might Work With:

  • Product Marketing & GTM: LaunchDarkly, HubSpot, Marketo, Salesforce, Highspot

  • Content & Design: Figma, Canva, Adobe Creative Suite, Webflow

  • Analytics & Research: Google Analytics, Amplitude, Tableau, Gong, FullStory

  • Collaboration & Documentation: Notion, Confluence, Slack, Miro, Loom

What Happens Next?

  1. Submit your application to join SignalFire’s Talent Ecosystem.

  2. We review applications on an ongoing basis to identify strong candidates.

  3. If there’s a match, a SignalFire talent partner or a leader from one of our startups may reach out directly.

  4. No match yet? We’ll keep your profile on file for future marketing roles in our portfolio.

🚀 Ready to accelerate your career in marketing? Join our Talent Network today!

Apply once. Then go straight to the hiring manager.

After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.

MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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