Campaign Launch Specialist

Campaign Launch Specialist

Location: Philippines-based, Remote

Reports To: Marketing Manager

Employment Type: Full-Time, Remote

Compensation: $9 USD per hour

Hours: Monday-Friday 9:00am-5:00pm EST

Company Description
StemWave is a fast-growing medical device company based in Massachusetts, pioneering orthopedic shockwave technology in the U.S. Our technology is helping change the lives of practitioners and patients by advancing healing and expanding access to effective, non-invasive pain management solutions. Recognized among the fastest-growing privately held companies in 2023 and 2024, we are continuing to expand our team and capabilities to support rapid growth.

We operate at the crossroads of medical device and technology, combining the rigor of a regulated healthcare environment with the speed, ownership, and innovation of a scaling tech company. People are at the center of our growth, and we are building a team of motivated, collaborative individuals who take pride in meaningful work and tangible results.

We hold high standards and believe great performance thrives in an environment that is collaborative, energized, and genuinely enjoyable to be part of. This is a high-ownership culture where strong ideas are welcomed, teamwork matters, and each new hire plays a meaningful role in shaping the organization we are becoming.
Learn more: stemwave.com

Position Summary

The Campaign Launch Specialist is responsible for setting up and launching digital marketing campaigns for our healthcare provider clients. This includes Facebook advertising campaigns, email marketing campaigns, and SMS marketing campaigns.

In this role you will be managing multiple client campaign launches simultaneously, communicating directly with healthcare providers via email and video call, and working within tight turnaround windows. You will follow established processes and checklists for every launch and will have direct support from the team lead throughout your onboarding and beyond.

This is an execution-focused role. Your primary responsibility is getting campaigns live accurately and on time. Campaign performance monitoring and optimization after launch is handled by a separate team.

What You'll Do:

Campaign Setup & Launch

• Set up and launch Facebook advertising campaigns for new clients, following a standardized checklist from start to finish

• Set up and launch email marketing campaigns for clients, including importing contact lists, configuring automations, and testing before sending

• Set up and launch SMS marketing campaigns for clients once all compliance requirements have been met

• Clean and prepare client contact lists before importing them into our marketing platform

• Test all campaign components before marking a launch complete to ensure everything is working correctly

• Send clients a confirmation when their campaigns are live and update internal records accordingly

Prelaunch Client Communications

• Communicate directly with healthcare providers to collect everything needed before their campaigns can go live

  • Access to their Facebook business page and advertising account

  • Payment method set up on their advertising account

  • Verified phone number on their advertising account

  • Patient contact list for email and SMS campaigns

• Conduct video calls with clients who need step-by-step guidance completing pre-launch requirements, you will be on camera and should be comfortable walking non-technical clients through the process

• Follow up consistently until all requirements are met and document all communication in our CRM

• Escalate unresolved issues to the team lead after two failed follow-up attempts

Tools you will use:

• GoHighLevel

• Meta Ads Manager

• Salesforce

• Zoom

• Slack

• Google Sheets

• EmailListVerify

Performance Standards:

• Campaign launch turnaround: within 72 hours of being assigned and all client requirements are met

• Launch accuracy: 100% - every campaign is tested and confirmed working before it is marked complete

• Client response time: within 3 business hours. All messages received before 4pm EST acknowledged by EOD

• Pre-launch preparation: all required assets and access collected before a launch is attempted

What We’re Looking For:

• Excellent written and spoken English

• Experience in a client-facing or customer success role

• Hands-on experience with GoHighLevel

• Hands-on experience with Meta Ads Manager

• Experience with building, testing, and troubleshooting marketing automations and workflows

• Strong attention to detail - you find errors before they go live

• Available Monday-Friday, 9:00am-5:00pm EST

• Reliable internet connection and a quiet workplace for video calls

• Prior experience in a digital marketing agency

• Experience managing email deliverability and contact lists