Brand Designer

About Tiny Health

Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world's largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.com and poweredbytiny.com.

The Opportunity

As Brand Designer, you will shape and evolve Tiny Health's visual identity, driving brand awareness, user engagement, and growth across all marketing channels. This is a hands-on role—you will both set creative direction and execute the work, designing brand collateral including website pages, social media assets, email campaigns, packaging, and more. You'll ensure brand consistency as we scale while remaining deeply involved in day-to-day design output. This position reports directly to the Marketing Lead.

What You’ll Do

• Lead creative direction and produce assets for digital campaigns, landing pages, email, social, ads, print, packaging, and events across our direct-to-consumer and B2B channels

• Build, extend, and evolve our visual language, making strategic recommendations for brand expression (illustrations, icons, colors, typography, animations, motion, etc.)

• Own and maintain Tiny Health's Brand Guidelines/Standards, ensuring consistency across all touchpoints

• Build scalable systems: Develop self-serve templates, asset libraries, and processes that enable non-designers to create on-brand materials efficiently

• Collaborate cross-functionally with marketing, product/UX, science, and external agencies to translate business objectives into compelling creative

• Strong stakeholder management skills, including the ability to synthesize conflicting input, ask clarifying questions, and make informed creative decisions that serve broader business goals

• Simplify complexity: Turn scientific and health concepts into accessible, persuasive visuals that educate and convert

• Optimize for performance: Iterate on creative based on data and channel-specific requirements to improve results

• Provide creative input: Offer a strategic perspective on brand positioning and visual storytelling as we expand into new markets

Qualifications

Required

• 5-7+ years of professional brand design experience, ideally in a full-time capacity at fast-paced startup environments (DTC health/wellness experience strongly preferred)

• Degree in Graphic Design, Marketing, or equivalent work experience

• Strong portfolio demonstrating brand system development, multi-channel campaigns, and visual storytelling

• Meticulous attention to detail, as evidenced by a flawless portfolio

• Expert proficiency in Figma, Adobe Creative Suite, and Canva

• Ideally familiar with Webflow, Webflow CMS, and its applications

• Proven ability to develop and scale brand systems, not just execute one-off assets

• Track record of translating complex concepts into clear, compelling visuals

• Strong communication skills with the ability to present and defend creative decisions

• Excellent project management skills with ability to prioritize across multiple workstreams

• Thrives as a doer: Excited to be in the weeds producing work, not just directing others

Preferred

• Previous experience in a fast-paced startup environment

• Work experience in DTC health/wellness companies

• Experience working remotely, with proficiency in Slack

• Self-directed, proactive, and comfortable with ambiguity

How we work

• Remote-First Company: our working hours follow a 2 hour window from 9 am - 6 pm CST

• Driven by an ambitious mission: we're reinventing how we should think about wellness from the first 1,000 days to the last

• Shape what we build, not just how we build it: we prioritize experimentation with taking ownership, and moving fast

• No hidden agendas: we operate with full transparency because when everyone's working from the same honest picture, you spend less time on politics and more time on impact

• High standards, human culture: we hold ourselves to a high bar and do it alongside a team who can laugh at themselves and make the hard days genuinely enjoyable

Our Values

1. Learn fast, be better (root cause analysis)

   What that looks like: When a stakeholder gives constructive criticism to a test result, instead of just apologizing and moving on, you dig into why it happened and update the process so the feedback is not received again.

2. Be relentlessly resourceful (be scrappy)

   What that looks like: When a customer asks a question about our science, you you spend time digging through our docs and filtering through Slack for previous replies before pinging the team. You also know not to burn a whole day stuck, so you ask for help with a clear summary of what you've already tried.

3. Think like an owner (ownership)

   What that looks like: When you notice customer engagement is dropping, you don't shrug it off as another team's problem - you flag it, dig into the numbers, and bring a fix, because you're hungry to see the whole company win, not just your own tasks hit their targets.

4. Act with honesty and empathy (radical candor)

   What that looks like: When a colleague shares an idea that carries real risk, challenge in the moment and do it with kindness - don’t vent about it afterward in a side conversation.

5. Delight people by anticipating their needs (create raving experiences)

   What that looks like: You put yourselves in the shoes of the customer or collaborator before presenting an idea, process, or proposal. Think ahead about what their pain and gain points are, and curate your communication to address their needs.