Marketing Manager

PORTWEST is a leading global manufacturer of safety wear, workwear and PPE. The Polish Marketing Manager is a fully remote role based in Poland on a full time, permanent basis, reporting to the Global Director of Marketing, with an occasional remit to support other markets within the Central & Eastern European region. Founded in 1904, Portwest has become one of the fastest growing workwear companies in the world currently employing over 5,100 staff worldwide. With 1400 styles across more than 20 ranges, we design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities. We’re on a mission to become the world’s most requested PPE and Safety Wear Brand.

Job Summary:

The Polish Marketing Manager is responsible for the execution of Portwest’s marketing strategy and plans within the Polish market. The role develops a deep understanding of the competitive dynamics of the market – key competitors and the most effective channels for building the brand and growing revenue with both new and existing customers – and translates strategy into well-executed, integrated campaigns. Spanning paid media, email marketing, social media, sponsorship, distributor co-marketing, trade show activations and experiential, the role also supports attendance at and post-event activation for webinars, training sessions and trade shows. Working in close partnership with the market commercial team and the HQ marketing team, the Polish Marketing Manager delivers KPI reporting and insight and helps shape the commercial focus and continuous optimisation of marketing activity in the market.

Key Responsibilities:

• Execute Portwest’s marketing strategy and plans within the Polish market, translating them into integrated, well-delivered campaigns, with occasional support to other markets within the region as required.
• Develop a deep understanding of the competitive dynamics of the market, including key competitors and the most effective channels for brand building and revenue growth with new and existing customers.
• Paid Media – plan, manage and optimise paid media campaigns across paid social, paid search and programmatic channels, owning budget allocation and reporting on ROI/ROAS to drive brand awareness, lead generation and revenue growth in the Polish market, and occasionally other markets within the Central & Eastern European region.
• Email Marketing – plan, build and deliver email marketing campaigns that nurture and convert new and existing customers.
• Social Media – deliver social media marketing that builds brand awareness and engagement in the market.
• Sponsorship – manage sponsorship activity, maximising brand exposure and return within the market.
• Distributor Co-Marketing – develop and deliver co-marketing activity with distributors to extend reach and drive demand.
• Trade Shows & Experiential – deliver trade show activations and experiential activity that showcase the brand and generate leads.
• Events Support – support attendance at, and post-event activation for, webinars, training sessions and trade show attendees, ensuring effective follow-up and conversion.
• KPI Reporting & Insight – deliver KPI reporting and actionable insight, helping shape the commercial focus and continuous optimisation of marketing activity in partnership with the market commercial team.
• Partner closely with the market commercial team and the HQ marketing team to align marketing activity with commercial priorities, revenue targets and global brand strategy.
• Liaise with designers, agencies and other third-party service providers to deliver campaigns on time and on budget.
• Ensure all campaign activity is on-brand and aligned with brand guidelines.
• Perform other duties as necessary to support the objectives of the department and company.

Requirements:

• Minimum of 5 years’ marketing experience, ideally including experience within the workwear, safety wear, PPE, industrial or wider B2B manufacturing sector.
• Fluent in Polish and English, both written and spoken, essential.
• Demonstrated experience managing paid media campaigns (paid social, paid search/Google Ads, programmatic), including budget management and performance optimisation.
• Broad experience across the marketing mix, including email marketing, social media, sponsorship and trade shows, is an advantage.
• Strong analytical mindset, comfortable working with KPI reporting and translating data into actionable insight.
• Confident collaborating with commercial/sales teams, agencies and other third-party service providers.
• Self-motivated and able to work independently in a fully remote, market-facing role, with an expectation to travel within Poland to meet the local team, occasionally to other markets within the region as required, and periodically to Portwest HQ in Ireland.

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