Sales Director – Education (Central Region)

Sales Director – Education (Central Region)
EdTech & Special Education Solutions
Location: Remote (U.S.) (Proximity to a major transportation hub —e.g., ORD, DFW, STL,
MSP—is preferred but not required)
Reports to: Vice President of Sales
Role type: Professional / Individual contributor
Travel: Up to 50%

About Floreo
Floreo is pioneering the use of Virtual Reality (VR) to create immersive, therapeutic, and
educational experiences for neurodiverse children and adults. Our evidence-based platform is
used across therapy, educational, and family settings, and we are developing a regulated
Software as a Medical Device (SaMD) for commercialization in 2026. Beyond 2026, Floreo is
developing new products leveraging AI, including an ADHD therapeutic and an autism
assessment tool.Our mission is a world that is open and accessible to the neurodiverse.

Overview
The Sales Director – Education is responsible for generating new revenue and expanding
existing customer relationships across K–12 school districts, charter and private schools,
vocational and adult residencies and state education agencies. As a member of the commercial
team, this role also serves as a functional lead, responsible for establishing regional strategy
and providing technical onboarding to other sales staff regarding the ed tech sales cycle. This
individual contributor will lead consultative sales efforts and serve as a trusted partner to
educators and administrators, ensuring they fully realize the value of Floreo's platform in
supporting neurodiverse learners.

At Floreo, success is driven by a highly collaborative, team-oriented culture. This role requires
someone who understands the unique procurement, funding, and decision-making dynamics of
the education sector — including IDEA (Individuals with Disabilities Education Act)/special
education funding pathways and the role of IEP teams in technology adoption. The ideal
candidate can credibly engage special education directors, district administrators, curriculum
leads, and state-level program officers.

Responsibilities
Drive New Business & Pipeline Development

• Generate leads and prospect within school districts, charter and private schools, and
  state education agencies for the Central Region
• Build and manage a robust pipeline targeting special education departments, student
  support services, and district technology offices
• Navigate public sector procurement processes, including RFPs, pilot programs, and
  grant-funded purchasing.
• Serve as a functional lead by teaching and onboarding team members on the
  complexities of the education sales cycle, including navigating district-level RFP
  processes, aligning solutions with federal/state funding (e.g., IDEA, Title I), and
  addressing student data privacy requirements.

Lead Consultative Sales Cycles

• Manage full-cycle sales from initial outreach through close, including multi-stakeholder
  consensus-building common in district-level decisions
• Conduct discovery to understand IEP goals, classroom workflows, and district
  technology adoption criteria
• Position Floreo's platform in terms relevant to special education outcomes, compliance
  requirements, and educator workflows
  Manage & Expand Customer Relationships
• Own the customer relationship lifecycle and identify expansion opportunities across
  buildings, grade levels, and district-wide rollouts
• Ensure districts and schools are realizing measurable outcomes for neurodiverse
  students to support renewal and expansion
• Serve as a voice of the education customer internally, informing product and
  go-to-market strategy

Collaborate & Contribute to Team Success

• Work closely with Marketing, Product, and clinical teams to align education sales efforts
  with Floreo's broader commercialization strategy
• Actively contribute to a team-based selling environment — sharing market intelligence,
  supporting peers, and reinforcing a culture of accountability
• Assist in the documentation and refinement of the 2026 teched commercialization
  playbook.

Maintain Operational Discipline

• Track all sales activities, pipeline stages, and forecasts accurately in CRM
• Provide regular reporting to VP of Sales on territory performance, procurement cycles,
  and market dynamics

Qualifications

• 5–10+ years of sales experience in EdTech, special education technology, or related
  education sector roles
• Proven success selling into K–12 school districts, state education agencies, or
  charter/private school networks
• Strong understanding of special education funding mechanisms, including IDEA Part B
  and grant-based purchasing
• Familiarity with IEP processes and the multi-stakeholder decision-making environment in
  public education
• Experience navigating public sector procurement, including RFPs and pilot-to-purchase
  pathways, is a strong plus
• Team-oriented mindset with strong collaboration and communication skills
• Self-starter with high accountability and comfort operating in an evolving, early-stage
  environment
• Tech-savvy and comfortable demoing in-person or virtually on VR hardware and quickly
  learning new software platforms; ability to confidently demo Floreo’s products to
  educators and administrators is essential

Who You Are
You are a relationship-driven sales professional who understands the education sector from the
inside out — the budget cycles, the committee decisions, the IEP meetings, and the genuine
passion educators bring to supporting neurodiverse students. As a regional lead, you possess
the Technical Knowledge to navigate complex school district RFP processes and special
education funding pathways (e.g., IDEA, Title I) and the instructional ability to mentor and
onboard other team members on these education procurement cycles. You lead with empathy
and earn trust by understanding what administrators and special education directors are actually
trying to accomplish. You bring the patience and persistence that education sales requires,
alongside the adaptability of someone who thrives when the playbook is still being written. You
are motivated by mission — and you see every school partnership as a direct investment in the
outcomes of the students Floreo serves.

You will thrive here if you are:

• A collaborative team player who shares wins and supports peers
• A self-starter who takes initiative without waiting for direction
• Solutions-oriented — you surface problems with proposed solutions
• Relationship-driven and focused on long-term customer success over quick transactions
• Comfortable with longer sales cycles and multi-stakeholder decision processes
• Adaptable and energized by growth-stage ambiguity

This role may not be the right fit if you:

• Prefer to work independently with minimal team collaboration
• Require a short, transactional sales cycle
• Are uncomfortable navigating complex procurement processes or committee-based
  decisions
• Are primarily transaction-focused rather than relationship-focused
• Are uncomfortable with ambiguity or evolving priorities

What We Offer
Floreo offers a collaborative, mission-driven culture with the opportunity to shape the company's
commercial growth at a defining moment. We provide competitive compensation,
comprehensive benefits, and the tools you need to succeed — including access to our VR
platform.

Floreo celebrates diversity and is an equal opportunity employer. We are committed to creating
an inclusive environment where all employees can thrive.