About the Role
We are hiring a Manager, Brand & Communications to help execute and elevate PartnerCentric's brand presence across the performance marketing industry. Reporting to the VP, Growth Marketing, you will lead the execution of podcast marketing, public relations, executive visibility, industry events, and strategic communications initiatives that strengthen our reputation, build relationships, and support business growth.
Working closely with the VP of Growth Marketing, CEO, Sales, Client Services, Product, and external partners, you'll ensure PartnerCentric consistently shows up in the right places with the right message. You'll coordinate campaigns, manage external relationships, execute brand initiatives, and optimize programs that increase awareness, engagement, and market credibility.
This role is ideal for someone who enjoys bringing ideas to life, managing multiple initiatives, building relationships, and turning strategy into measurable execution.
A Week in the Life
Monday
Review podcast, PR, event, and brand performance with the VP of Growth Marketing. Align on weekly priorities, upcoming campaigns, executive opportunities, and project timelines. Coordinate with internal teams and agency partners.
Tuesday
Execute podcast marketing campaigns, coordinate guest outreach, prepare executive communications, and support speaking opportunities, media placements, and award submissions. Repurpose content across marketing channels.
Wednesday
Meet with PR agencies, podcast guests, conference organizers, strategic partners, and vendors. Coordinate upcoming events, sponsorships, executive appearances, and relationship-building opportunities.
Thursday
Partner with Marketing, Sales, Client Services, and Product teams to execute webinars, case studies, newsletters, partner campaigns, customer stories, and thought leadership initiatives that support company priorities.
Friday
Review campaign performance, podcast growth, media coverage, event metrics, and project status. Share recommendations and next steps with the VP of Growth Marketing while preparing priorities for the following week.
Responsibilities
Brand Communications
- Execute PartnerCentric's brand communications initiatives across owned, earned, and partner channels.
- Help maintain consistent messaging and brand standards across marketing initiatives.
- Support executive visibility through speaking engagements, podcast appearances, media interviews, LinkedIn content, and award submissions.
- Collaborate with the VP of Growth Marketing to execute strategic communications and thought leadership initiatives.
- Coordinate internal and external communications that strengthen PartnerCentric's market presence.
Podcast Strategy & Marketing
- Manage the day-to-day execution and promotion of PartnerCentric's podcast.
- Develop promotional campaigns that increase audience growth, engagement, and reach.
- Source, recruit, and coordinate podcast guests aligned with company priorities.
- Coordinate podcast appearances for company executives on external shows.
- Repurpose podcast content into videos, articles, newsletters, social content, and other marketing assets.
- Track podcast performance and recommend optimizations.
Public Relations & Executive Visibility
- Manage day-to-day relationships with PR agencies and external media partners.
- Coordinate media opportunities, interviews, award submissions, and speaking engagements.
- Build and maintain relationships with journalists, conference organizers, partners, and industry contacts.
- Execute initiatives that increase executive visibility and industry recognition.
- Monitor industry news and identify relevant opportunities.
Events & Industry Engagement
- Coordinate conference participation, sponsorships, networking events, executive dinners, and partner gatherings.
- Execute event marketing plans that maximize visibility and relationship-building opportunities.
- Manage event logistics, timelines, vendors, and promotional activities.
- Support partner marketing initiatives tied to conferences and industry events.
- Track event performance and provide post-event recommendations.
Marketing Operations & Collaboration
- Collaborate with the Growth Marketing team on integrated campaigns supporting awareness and demand generation.
- Manage external agencies, contractors, freelancers, and vendors.
- Coordinate project timelines, deliverables, budgets, and communications across multiple initiatives.
- Help improve processes for podcast promotion, PR coordination, executive communications, and event marketing.
- Stay informed on industry trends and recommend opportunities for continuous improvement.
Measurement & Reporting
- Track and report on KPIs across podcast growth, media coverage, executive visibility, events, and brand initiatives.
- Help measure the impact of brand activities on awareness, engagement, and marketing performance.
- Provide regular reporting and recommendations to the VP of Growth Marketing.
- Support continuous optimization through performance analysis and market insights.
Role Requirements
- 5+ years of experience in brand marketing, communications, public relations, content marketing, event marketing, or corporate communications.
- Experience in a marketing agency, SaaS, martech, adtech, or B2B technology environment preferred.
- Experience managing podcasts, PR initiatives, executive communications, or event marketing programs.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Excellent written and verbal communication skills.
- Experience managing agency, vendor, or partner relationships.
- Comfortable collaborating across marketing, sales, client services, and executive leadership.
- Strong attention to detail and ability to execute with minimal oversight.
- Analytical mindset with experience measuring campaign and program performance.
- Proficiency with AI tools (GPT, Claude, Gemini, etc.) to improve productivity and content development.
- Interest in affiliate marketing, influencer marketing, AI visibility, and performance marketing.
Key Performance Indicators (KPIs)
Brand Visibility
- Growth in earned media, executive visibility, speaking engagements, and industry recognition.
Podcast Performance
- Audience growth, downloads, engagement, guest quality, and promotional effectiveness.
Public Relations
- Media placements, award submissions, speaking opportunities, and PR campaign performance.
Events & Partnerships
- Successful execution of conferences, sponsorships, executive events, partner initiatives, and post-event outcomes.
Brand Engagement
- Growth in social engagement, newsletter performance, content consumption, and partner campaign participation.
Operational Excellence
- On-time project delivery, agency/vendor management, budget adherence, and cross-functional collaboration.
