Director of GTM and Campaign Planning

About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Director of GTM and Campaign Planning to own the go-to-market process end-to-end — turning a product or campaign into something every sales channel (retail, ecommerce, wholesale) can act on, with clear timelines and leadership sign-off along the way.

This role combines content strategy scope with biz ops-style project management to facilitate strategic marketing initiatives. You'll be the connective tissue between channel teams, the creative team, and executive leadership — translating individual channel needs into a single, clear brief, and managing the process from working-team execution through executive review.

Core Responsibilities

Go-to-Market Briefing & Standards 

• Take what each channel needs individually and turn it into one clear, consistent brief for the creative team to build from — instead of each channel briefing creative on its own
• Maintain a working knowledge of what good execution looks like on each channel, and point to strong examples so both the creative team and leadership have a shared reference point rather than a written description alone
• Serve as the translation layer between channel requests and briefs the creative team can execute against, flagging risks before they become deadline problems

Executive Process Management 

• Own and manage the GTM process from the working team through executive review, keeping deadlines and approvals on track without leadership needing to chase status
• Document the process itself so it's repeatable and scalable as the brand grows
• Partner with Biz Ops to connect campaigns to budget, inventory, and operational impact

Cross-Functional Campaign Strategy

• Collaborate with Merchandising and Brand to tier the campaign calendar and provide consumer segment clarity
• Partner with Marketing Science to tie quantitative impact and forecasts to content and campaign plans
• Act as a strategic partner to every marketing function, ensuring campaign plans reflect a coherent, cross-channel point of view

This role will report to the Senior Director of Integrated Marketing. Preference for candidates in New York or Utah who can be hybrid in our offices 3 days per week. Also open to remote candidates.

Qualifications

• 8+ years of experience in integrated marketing, campaign management, or GTM strategy, spanning both content/creative and biz-ops-style project management
• Track record of managing a cross-functional process — across retail, ecommerce, and wholesale — through to executive-level review and sign-off
• Strong project management fluency, with the ability to translate individual channel needs into one clear, executable brief
• Confident, calm communicator who can manage up without needing to be chased, and build strong cross-functional relationships across Biz Ops, Brand, Merchandising, and Marketing Science

What We Offer

• Competitive base salary and annual bonus based on company and individual performance
• 21 days paid vacation + all federal holidays
• Full health benefits (health, dental, vision, mental)
• 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family
• Opportunities for career growth within Lola Blankets