This is a remote position.
Our Company: Let's Get Acquainted
ALYNE is driven by the conviction to empower our clients through meticulously crafted digital solutions that yield exponential outcomes. We're committed to providing a top-notch digital marketing experience, focusing on building strong brands, fostering engagement, and putting customers first. We are proud to be an employee-centric company, valuing the well-being and growth of our team members. Our commitment extends beyond our clients to ensure our employees are supported, nurtured, and empowered to thrive in a collaborative and innovative environment.
Location – Remote
Salary - 30k to 40k
Timing – 5pm IST to 2am IST
Job Title - Paid Ads Specialist/Expert
The Paid Ads Specialist/Expert will be responsible for planning, executing, optimising, and analysing paid advertising campaigns across various digital platforms. This role requires a deep understanding of digital advertising principles, excellent analytical skills, and the ability to leverage data to drive campaign performance. The ideal candidate will be a proactive self-starter with a passion for staying updated on industry trends and best practices. This role is a hands-on role where you will be single-handedly managing campaigns for different clients on different channels.
Requirements
WE ARE LOOKING FOR A PAID ADS SPECIALIST WHO CAN GENERATE SALES AND LEADS FOR THE USA MARKET. Candidates with generic digital marketing or social media marketing experience will be rejected.
Key Responsibilities:
∙ Paid Advertising Strategy:
- Develop and execute comprehensive paid advertising strategies aligned with company goals and target audience.
- Identify key performance indicators (KPIs) and set measurable objectives for each campaign.
- Conduct thorough audience research and segmentation to optimise targeting and messaging.
∙ Campaign Management:
- Create, launch, and manage paid advertising campaigns across various platforms, including Google Ads (Search, Display, Video), Facebook Ads, Local Service Ads, LinkedIn Ads, Twitter Ads, TikTok, and other relevant channels.
- Monitor campaign performance daily and make data-driven adjustments to optimise results.
- Implement A/B testing strategies to improve ad performance and conversion rates.
- Manage budgets effectively to maximise ROI and ensure campaign objectives are met.
∙ Ad Creative Development:
- Collaborate with the creative team to develop compelling ad creatives, including copywriting, imagery, and video content.
- Ensure all ad creatives adhere to brand guidelines and resonate with the target audience.
∙ Analytics and Reporting:
- Analyse campaign performance metrics, such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), etc.
- Generate regular reports to track progress against KPIs and provide insights for optimisation.
- Identify trends, opportunities, and areas for improvement based on data analysis.
Additional Requirements:
- International Client Experience: Demonstrated experience in running ads for international clients, with a strong understanding of cultural nuances and market differences in the USA.
- Aggressive Conversion Goals and Leads: Proven track record of achieving aggressive conversion goals and generating high-quality leads through paid advertising campaigns.
- Diverse Industry and Agency Experience: Experience working in various industries and digital marketing agency settings, adapting strategies to meet the unique needs and challenges of different clients.
- Advanced Tracking Implementation: Proficiency in adding tracking codes (e.g., Google Analytics, Facebook Pixel, LinkedIn Insight Tag) to websites and landing pages to capture relevant data for campaign optimisation and performance analysis.
- Real-Time Dashboard Creation: Ability to build real-time dashboards for reporting using tools such as Looker Studio, providing stakeholders with actionable insights and performance metrics to drive decision-making.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
- 3+ years of experience in digital marketing, with a focus on paid advertising.
- Proven track record of managing successful paid advertising campaigns across multiple platforms.
- In-depth knowledge of digital advertising platforms, including Google Ads (Search, Display, Video), Facebook Ads Manager, LinkedIn Ads, Local Service Ads, etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively cross-functionally.
- Creative thinking and problem-solving abilities.
- Google Ads certification and/or other relevant certifications are a plus.
- Experience with marketing automation tools and CRM platforms is desirable.
- Ability to thrive in a fast-paced, results-oriented environment.
Benefits
- Competitive salary
- Paid time off and holidays
- Professional development opportunities
Salary: 3LPA - 4LPA
