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This is a remote position.
We are looking for a detail-oriented and results-driven SEO Backlink Specialist to manage and execute off-page SEO strategies. The role focuses on high-quality backlink acquisition, outreach, link audits, and competitor analysis to improve organic rankings, domain authority, and referral traffic across multiple projects.
Develop and execute white-hat backlink strategies aligned with SEO goals.
Identify high-authority, relevant websites for link-building opportunities.
Acquire backlinks through guest posting, niche edits, outreach, citations, PR links, and resource links.
Ensure all links comply with Google Webmaster Guidelines.
Conduct email and platform-based outreach to bloggers, webmasters, publishers, and partners.
Build and maintain long-term relationships for recurring backlink opportunities.
Manage outreach databases and follow-up cycles.
Analyse competitor backlink profiles using tools like Ahrefs, SEMrush, MOZ, etc.
Identify backlink gaps and opportunities to outrank competitors.
Track lost, broken, and toxic links.
Perform regular backlink audits to ensure quality and relevance.
Identify and disavow toxic or spam-my links when required.
Monitor anchor text distribution and link velocity.
Maintain detailed backlink trackers and outreach logs.
Prepare weekly and monthly backlink reports (links built, DA/DR, traffic impact).
Document SOPs and best practices for off-page SEO.
Coordinate with on-page SEO, content, and outreach teams for linkable assets.
Stay updated with SEO algorithm updates and link-building trends.
Follow internal processes, timelines, and quality benchmarks.
Strong understanding of off-page SEO and backlink strategies.
Hands-on experience with tools such as Ahrefs, SEMrush, MOZ, GSC.
Knowledge of anchor text strategy, do-follow/no-follow links, DR/DA metrics.
Understanding of spam signals, link penalties, and disavow process.
Excellent written communication for outreach emails.
Ability to personalise pitches and negotiate placements.
Experience using outreach tools or CRMs (preferred).
1–3 years of experience in backlink building or off-page SEO.
Experience working with multiple projects or in an agency environment is a plus.
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