JO-20256: Digital Marketing Specialist

This is a remote position.

• Conduct comprehensive website audits to identify technical and content-related issues. 
  
• Recommend and implement necessary changes to improve user experience, performance, and search engine visibility. 
  

•  Monitor website health, ensuring it adheres to the latest industry standards and search engine guidelines. 
  

Site & Marketing Strategy Recommendation

• Provide strategic recommendations on improving site architecture, content hierarchy, and performance metrics. 
  

• Collaborate with the marketing team to design and implement integrated marketing strategies that align with business goals. 
  

• Analyze competitors and industry trends to offer insights that refine digital marketing tactics. 
  

Content Creation and Management

• Creating and editing videos to be used in marketing campaigns 
  
• Develop engaging content for blogs, social media, email campaigns, and websites. 
  

• Ensure content aligns with SEO best practices for visibility. 
  

SEO and SEM

• On-Page SEO: Optimize website content, metadata, internal linking, and site structure for better search engine rankings. 
  

• Off-Page SEO: Develop strategies to enhance backlink profiles and domain authority through outreach, guest blogging, and partnerships. 
  
• Technical SEO: Ensure proper site indexing, crawlability, mobile optimization, and page speed improvements. 
  

• Perform keyword research and stay updated with the latest search engine algorithms to maintain competitive rankings. 
  

Social Media Management

• Create and schedule posts on platforms like Facebook, Instagram, LinkedIn, Tiktok and Twitter. 
  

• Track engagement metrics and adjust strategies to improve performance. 
  

• Building brand, brand awareness, and improving social media brand awareness 
  

Lead Generation & Analytics

• Implement social media and digital strategies that focus on lead generation and nurturing prospects through the sales funnel. 
  

• Monitor and analyze campaign performance metrics (click-through rates, conversion rates, etc.). 
  

• Use tools like Google Analytics to measure ROI and improve strategies. 
  

Email Marketing

• Design and execute email marketing campaigns. 
  

• Track open rates, click-through rates, and overall engagement. 
  

• Utilize HubSpot to create, automate, and manage email workflows for lead nurturing and customer retention. 
  

Collaboration

• Coordinate with the Sales team to understand goals and expectations. 
  

Requirements

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred).
  

• Proven work experience (3+ years) in digital marketing, social media management, or a similar role.
  

• Experience with marketing tools, analytics platforms, and CRM systems (e.g., Google Analytics, HubSpot, Zoho, etc.).
  

Technical Skills

• Strong knowledge of SEO, SEM, PPC campaigns, and web analytics.
  

• Hands-on experience with major digital advertising platforms (Google Ads, Facebook/Meta Ads, LinkedIn Ads, etc.).
  

• Proficiency in content management systems (e.g., WordPress, Shopify, Wix).
  

• Familiarity with email marketing platforms (e.g., Mailchimp, ActiveCampaign).
  

• Strong understanding of social media platforms, trends, and community engagement strategies.
  

• Basic graphic design skills (Canva, Adobe Creative Suite) are an advantage.
  

Soft Skills

• Excellent communication skills, both written and verbal.
  

• Strong analytical and problem-solving abilities.
  

• Ability to multitask, manage multiple campaigns, and meet deadlines.
  

• Creative thinker with attention to detail.
  

• Team player with the ability to work independently when needed.
  

Other Requirements

• Up-to-date with the latest digital marketing trends, tools, and best practices.
  

• Results-driven mindset with a proven track record of delivering ROI-focused campaigns.
  

• Willingness to learn and adapt in a fast-paced environment.
  

Benefits

• Permanent work from home 
  

• Professional development and training opportunities. 
  

• An inclusive and supportive work environment.