Website Implementation Specialist (Team Lead)

This is a remote position.

The Website Implementation Specialist (Team Lead) is responsible for leading the end-to-end build and launch of automotive dealership websites. This role owns project timelines, dealer kickoff and review calls, technical configuration, and cross-functional coordination while overseeing content and QA specialists to ensure high-quality, on-time website launches aligned with performance best practices.Key Responsibilities

Team Leadership & Ownership

• Serve as the Web Implementation Team Lead overseeing the site build process and working closely with content and QA specialists.
  

• Act as the primary driver of timelines, accountability, and execution throughout the website build process.
  

• Collaborate closely with developers on homepage builds and other areas requiring advanced coding.
  

• Apply working knowledge of HTML, CSS, and JavaScript to support custom development, troubleshooting, and implementation decisions.
  

Project Planning & Timeline Management

• Define and manage the full site build timeline, including content deadlines, QA deadlines, review calls, and launch dates.
  

• Maintain and update all associated projects and calendars to ensure cross-team alignment.
  

• Ensure build phases progress on schedule and that tickets are created, updated, and moved appropriately through each stage.
  

Dealer Kickoff & Discovery

• Prepare for kickoff calls by verifying the onboarding form is fully completed and reviewing the dealer’s current live website.
  

• Lead kickoff calls alongside the Customer Success Manager (CSM), ensuring the conversation is efficient, thorough, and aligned with best practices.
  

• Present website layouts and strongly recommend the top-performing layout, clearly explaining performance benefits.
  

• Review SRPs and VDPs with the dealer, confirming configuration of sorting, CTAs, images, pricing, third-party integrations, custom blocks, and disclaimers.
  

• Review all action-oriented pages during the kickoff call to confirm CTAs, forms, links, and routing will not change on the new site.
  

• Walk through site navigation and menus, setting expectations that they will be optimized using established best practices.
  

Content Strategy, Migration & SEO Coordination

• Oversee the migration of OEM pages, core pages, and relevant custom pages from the dealer’s existing site.
  

• Evaluate additional pages for relevance and quality, ensuring thin or unnecessary content is not migrated.
  

• Partner with the analytics team to identify high-traffic and high-converting SEO pages to be brought over; ensure all remaining pages are properly redirected.
  

• Coordinate with external SEO agencies to determine page ownership, migration responsibilities, and timing when applicable.
  

• Manage expectations around SEO agency access, ensuring agencies receive access only after site launch.
  

Technical Implementation & Configuration

• Own and execute assigned implementation tickets, including:
  

• Requesting and adding inventory feeds
  

• Requesting and implementing third-party scripts and integrations
  

• Configuring SRPs and VDPs (sorting, CTAs, images, pricing, third parties, custom blocks, disclaimers)
  

Build Oversight & Quality Control

• Oversee the website build process, ensuring content specialists and QA specialists meet deadlines and quality standards.
  

• Monitor overall site quality, functionality, and adherence to agreed-upon configurations prior to dealer review.
  

• Initiate content test leads upon build completion, triggering automation for the CSM to schedule the review call.
  

Dealer Review & Finalization

• Lead the dealer review call while the CSM captures notes.
  

• Utilize the review call spreadsheet to ensure all site elements are reviewed for accuracy and alignment with kickoff decisions.
  

• Make requested updates and maintain an open items list to ensure all follow-ups are completed prior to launch.
  

Launch Coordination & DNS Management

• Coordinate with internal software engineering and dealership IT contacts to prepare for site launch.
  

• Verify DNS access, obtain zone files if needed, manage TTL adjustments, and confirm launch readiness.
  

• Schedule and oversee launch day execution, ensuring a smooth transition to the live environment.
  

Post-Launch Support & Orientation

• Support post-launch activities, including resolving outstanding items identified during review.
  

• Participate in the dealer orientation call scheduled by the CSM.
  

• Review remaining open items, confirm user profiles are set up, and backend training is covered.
  

Process Adherence & Continuous Improvement

• Follow established implementation processes and documentation standards.
  

• Maintain accurate records of decisions, configurations, approvals, and launch details.
  

• Contribute to ongoing process improvements and implementation best practices.
  

Requirements

Qualifications

Required

• Experience implementing or supporting websites in a professional environment.
  

• Strong project ownership skills and comfort leading timelines and client-facing calls.
  

• Proficiency in HTML, CSS, and JavaScript.
  

• Ability to collaborate across internal teams and external vendor partners.
  

• High attention to detail and commitment to quality execution.
  

• At least 3 years of experience implementing websites for automotive dealerships.
  

• Advanced experience with JavaScript for custom development and third-party integrations.
  

Preferred

• Experience working with automotive dealerships or OEM compliance standards.
  

• Familiarity with inventory feeds, SRPs/VDPs, and third-party website integrations.
  

• Prior leadership experience coordinating cross-functional implementation teams.
  

Benefits

Benefits

• Salary Range: $75,000 - $85,000
  
• Fully remote role with consistent schedule.
  
• Health, dental, and vision coverage + 401(k) with company match.
  
• Structured onboarding and ongoing support.
  
• Team culture focused on reliability, collaboration, and long-term growth.
  

About Dealer Alchemist

Dealer Alchemist is a disruptive, dealer-centric digital advertising agency specializing in the automotive industry. Our proprietary technology, CORe, delivers increased conversion, better ad spend efficiency, and full transparency. We’re proud to have the highest customer retention rate in our industry, and a team that loves working here.