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Demand Generation Manager

Seer Interactive

Role overview

Qualifications

  • Hands-on experience with B2B demand generation campaigns
  • Experience using a marketing automation platform like HubSpot
  • Strong program management skills
  • Strong writing skills

Responsibilities

  • Build and run demand campaigns end to end
  • Own newsletters and webinar programs from strategy to reporting
  • Manage HubSpot instance including campaign execution and architecture
  • Measure program KPIs and maintain marketing reporting

About the company

Seer Interactive logo

Seer Interactive

Digital Marketing & SEO Agencies

Seer Interactive is a digital marketing agency that relentlessly pursues buried truths in big data, sets fire to assumptions, and builds inspired communities from the ashes. With Services ranging from SEO, PPC, Paid Social, Analytics, Creative and Data Strategy, we leverage audience research and big data to find valuable insights at scale to solve our clients biggest business challenges. As a digital marketing agency, Seer values the person behind the search and aims to help them find the answers they’re looking for when they need them most. Established in 2002, Seer is an agency that knows when people of common passion are brought together, anything is possible—online and offline. With offices in Philadelphia and San Diego, our team of digital marketing consultants is made up of knowledgeable, risk-taking individuals that believe wholeheartedly in data-driven decision making. We build tools, host webinars and create resources to help you, your business and your audience. You can find out more about our company, keep up to date on industry updates and more at www.seerinteractive.com.

Company details

Company typeSME
IndustryDigital Marketing & SEO Agencies
Company size201 - 500

Links

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Job description

The Role:  Seer is hiring a Demand Generation Manager to own the systems, programs, and measurement infrastructure behind our demand gen strategy. This is a hands-on, individual contributor role on a 3-person marketing team, reporting to Director of Marketing. You'll own HubSpot campaigns and programs as our MOPs owner, newsletter growth and engagement, webinar and digital event programs (including owned and third-party event registration through conversion), lifecycle nurture programs, demand gen asset coordination, automations for tracking, flagging, and repurposing content across channels, and KPI ownership and reporting on outbound MQLs, program conversion, and event engagement.

This role is not a content creation role, blog and editorial live with our content team, so you'll focus on distribution, repurposing, and program performance. We're looking for someone who has actually built in a marketing automation platform: built workflows, set up campaigns and emails, run a newsletter, not just logged into one. Experience with events across different regional markets is a plus, and industry background matters less than platform depth.


Role Highlights:
  • Campaigns: Build and run demand campaigns end to end, sequencing what the team produces across email, social, events, comms, paid, and outbound rather than letting it ship one-off
  • Programs: Own our newsletters end to end: strategy, curation, production, reporting. Own the Signal webinar series and our event and conference presence, from promotion through logistics through follow-up
  • PR, comms, and 3rd-party presence: Run the programs that put us in front of new audiences (press and referral partners, and the conferences where our people speak), and convert that exposure into owned-audience growth and warm conversations handed to growth.
  • Execution in HubSpot: Own our HubSpot instance end to end, build and launch campaigns, emails, workflows, and lifecycle steps, and maintain the architecture as our MOPs owner
  • Distribution loop: Take what our content team writes & publishes, test formats and channels, read performance, and scale what works
  • Measurement: Own program KPIs and marketing reporting. Keep a defensible view of what's working that informs what we build next
  • Applied AI: use AI to accelerate program production, enablement, and case study work without flattening our voice

    • Essential Skills
  • You've run B2B demand generation end to end: campaigns, newsletters, webinars, events, and owned the number attached to them
  • You've been hands-on in a marketing automation platform. You've built and launched in HubSpot or comparable, not just briefed someone else to
  • You have strong program management instincts: you can hold a campaign map and a run-of-show for a webinar in your head at the same time
  • You have strong writing skills (though you'll have content support) and can execute a case study or review blog posts as needed
  • You believe in building repeatable systems over one-off execution

    • Bonus

  • You have hands-on channel experience in more than one discipline (e.g., SEO + Paid, or Paid + Analytics)
  • You have a background in Client Engagement, Account Management, or a client-facing strategy role and have been responsible for organic account growth
  • You have experience in a digital agency environment where you've pitched or contributed to pitches for new clients
  • You have familiarity with tools like Pipedrive, HubSpot, or LinkedIn Sales Navigator

    • 30/60/90

    30 Days 

  • Learn the systems, the data, and the current program calendar

  • Begin take over newsletter production

  • Help Establish the performance-tracking rhythm and 3/6-month targets

    • 60 Days 

  • Take on the webinar program end to end, including promotion and logistics

  • Run one campaign end to end across at least three channels

  • Take on day-to-day HubSpot campaign execution from RevOps

    • 90 days 

  • Support building measurement system for program performance in place

  • Put trackable reporting for campaigns, events, and enablement in place

  • Propose and implement one net-new performance improvement

    • Ready to apply? Ditch the cover letter — we don’t need it. We’d rather see your AI chops. Use our Marketing Career AI Self-Assessment GPT to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we’d like to meet with!
     
    Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.
     
    As a B-Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
     
    Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).
     
    #LI-Remote
    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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    MR

    Marcus Rivera

    Chief Revenue Officer

    m.rivera@company.com
    linkedin.com/in/marcusrivera
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