Sr. Director, Customer Acquisition

About Lovesac

We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.

Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.

About our Culture

At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.

About the Role

We are seeking a forward-thinking and results-driven Sr. Director of Customer Acquisition to lead our performance marketing and customer acquisition strategy across digital and offline channels. This role owns the end-to-end paid media function, driving efficient, scalable growth across both ecommerce and our retail store network.

This leader will play a critical role in transforming our media approach, evolving from a traditional channel-based model to a modern, fluid funnel strategy that reflects how consumers actually discover, evaluate, and purchase today.

You will be responsible for scaling customer acquisition, improving marketing efficiency, and building a best in class in house media team, while advancing our capabilities in AI, automation, data-driven insights, and digital innovation.

This is a highly visible leadership role partnering closely with executive leadership to shape growth strategy, investment decisions, and long-term competitive advantage.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must reside in the United States and be able to travel as needed.

What You’ll Do

Strategy & Transformation

• Lead the evolution of our paid media strategy from a linear funnel to a fluid, omnichannel approach that optimizes for total business impact.
• Define channel roles, investment strategy, and budget allocation across the full customer journey.
• Champion a test-and-learn, innovation-led culture across media, creative, and measurement.
• Identify and scale emerging opportunities across platforms, formats, and technologies.

AI, Automation & Innovation

• Drive adoption of AI-powered media solutions, including smart bidding, creative automation, audience modeling, and predictive analytics.
• Continuously evolve how we leverage platform automation (e.g., Performance Max, algorithmic optimization) while maintaining strategic control.
• Partner cross-functionally to integrate first-party data and machine learning insights into media strategy.
• Stay ahead of industry shifts (privacy changes, signal loss, new ad formats) and proactively adapt.

Channel Ownership & Optimization

Oversee performance across:

• Paid Search & Shopping
• Paid Social (full funnel)
• Paid Video (YouTube, CTV/streaming)
• Programmatic Display
• Local & store traffic media

Additionally:

• Deliver against topline revenue and efficiency targets (CAC, Demand / Marginal ROI).
• Lead a rigorous experimentation roadmap across channels, audiences, and creative.
• Ensure cross-channel coordination to maximize halo effects and demand capture.

Omnichannel Growth

• Balance investment between driving convertible eCommerce & store traffic.
• Align media strategy with merchandising, inventory, pricing, and promotional calendars.
• Optimize for total demand generation and capture, not siloed channel performance.
• Partner with retail teams to drive store traffic, regional demand, and local activation.

Measurement, Insights & Decisioning

• Own a modern measurement framework grounded in incrementality and business impact.
• Partner with Analytics to implement geo-testing, lift studies, and MMM inputs.
• Translate data into actionable insights that inform investment, creative, and strategy.
• Build a culture of insight-led decision making, not platform-reported performance alone.

Creative & Conversion

• Partner across Integrated Marketing, Creative, Ecommerce, CRM, and Retail to deliver cohesive customer experiences.
• Ensure alignment between media, messaging, onsite experience, and in-store experience.
• Drive performance through creative iteration, testing velocity, and audience insights.

Partnerships & Platforms

• Build and lead a high-performing in-house media team.
• Own senior relationships with key platforms (Google, Meta, Reddit, Pinterest) and strategic partners.
• Manage and challenge agency partners to drive innovation and performance.
• Develop talent and capabilities that position Lovesac at the forefront of modern marketing.

Additional Responsibilities

• Perform any other reasonable duties for this role as requested by management.