Logo for Wells Enterprises

Region Manager - Southeast Region

Role overview

Qualifications

  • Experience in sales management
  • Strong understanding of retail operations
  • Ability to train and develop team members
  • Effective communication skills

Responsibilities

  • Manage and oversee activities of Retail Sales Associates
  • Align with Business Development Managers on key priorities
  • Establish priorities and performance expectations for team members
  • Manage budget and ensure accurate reporting

Key facts

Other skills

  • Team Leadership
  • Training And Development
  • Communication
  • Coaching
  • Problem Solving
  • Relationship Building

About the company

Wells Enterprises logo

Wells Enterprises

Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature!Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States.Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.

Company details

Company size1001 - 5000

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Job description

Company: Wells Enterprises (a Ferrero Company)

Functional Area: Sales

 

The Role

The Region Manager is responsible for effectively managing assigned region while overseeing and directing activities of Retail Sales Associates. This person works closely with Business Development Managers, other Sales Operations leaders, Store Managers, and various retail personnel to ensure retail business objectives are met.  The Region Manager will supervise roughly 10 Retail Sales Associates, spread out across the Southeast.

 

What You’ll Do

  • Responsible for being a business expert within assigned region, including an understanding of how the region is performing and what is driving performance, aligning with BDMs on key priorities to guide the team, identifying key challenges happening in the field, and being a voice for the region with Corporate Sales Operations leadership and Retail Sales leadership.
  • Establish priorities, performance expectations, and KPI metrics for team members to drive excellence and business results. Ensures execution and support of account initiatives and deploys team resources to focus on key priorities.
  • Provides effective training and development for team members. Schedules regular work-withs in the field with team members to observe, coach and provide on the spot feedback. Facilitates communication with team members through routinely scheduled team calls and individual 1:1s. Addresses any performance related concerns with team members with clear expectations, additional coaching, and holding them accountable.
  • Responsible for efficient and effective management of assigned region through territory routing and sizing. Regularly reviews store classifications and makes necessary changes to ensure call frequency and time spent aligns with stores where we make the greatest impact.
  • Builds and strengthens relationships with BDMs, Sales leadership, and other internal cross functional partners to facilitate information sharing, ensure alignment, and effective execution of key priorities and initiatives.
  • Effectively manages budget for assigned region, including travel, overtime, promotional expenditures, placement spending, damage, POS, etc. with the goal of coming in under budget. 
  • Responsible for accurate and timely completion of paperwork and reporting, recaps, time approval, expense reports, etc. for self and team members.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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