Sr Retail Marketing Manager

We are looking for a innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion.

You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance.

• Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.

• Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.

• Support freestanding store launches with playbooks, launch plans, and evaluations.

• Ensure creative and merchandising alignment with brand positioning and retailer guidelines.

• Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.

• Own retail marketing budget allocation, including co-op spend and production costs.

• Implement AI-driven tools for campaign tracking and creative optimization.

• Project & campaign reporting for senior leadership