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Influencer Marketing Specialist

Role overview

Qualifications

  • 2+ years of proven direct experience managing affiliate or ambassador programs within the D2C beauty, haircare, or cosmetics space
  • Native user of TikTok and Instagram, familiar with creator platforms like ShopMy, LTK, or influencer management software
  • Proven working knowledge of FTC guidelines for digital influencers
  • Highly organized, detail-oriented, and comfortable managing high-volume gifting/outreach workflows

Responsibilities

  • Proactively identify, vet, and outreach to micro, mid-tier, and macro beauty/haircare influencers across platforms
  • Serve as the primary point of contact for influencers, building authentic, long-term brand affinity with creators
  • Monitor creator platforms to track creator posts, content quality, and brand tags
  • Act as a subject matter expert of brand standards, ensuring all influencer content aligns with brand aesthetics

Key facts

Other skills

  • Relationship Management
  • Communication
  • Detail Oriented
  • Empathy

About the company

Integra Beauty logo

Integra Beauty

Integra Beauty is an incubator of brands and talent. With some of the most innovative and disruptive brands in the consumer goods space, Integra is a family of entrepreneurs focused on bringing positive change to the world of branding.

Company details

Company size51 - 200

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Job description

Who We Are:

Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment. 

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.

About The Role:

We are looking for a high-energy, creative Influencer Marketing Specialist to execute, scale, and optimize influencer relationships and seeding strategy for our portfolio of fast-growing beauty powerhouses- L’ange Hair (game-changing hair tools and care) and OFIR Beauty (high-performance, curated cosmetics). You will serve as a daily engine hunting for the right beauty creators, managing gifting outreach, maintaining creator relationships, and ensuring our influencer activations comply with brand and FTC standards.


Duties and Responsibilities

Influencer Sourcing & Outreach

  • Proactively identify, vet, and outreach to micro, mid-tier, and macro beauty/haircare influencers across TikTok, Instagram, ShopMy, and additional platforms. 

  • Build a continuous pipeline of creators who naturally align with L'ange’s hair transformation focus and OFIR’s premium cosmetic aesthetic.

  • Manage high-volume daily outreach, negotiate campaign deliverables and coordinate product seeding logistics.

  • Relationship Management & Gifting Execution

    • Serve as the primary point of contact for influencers, building authentic, long-term brand affinity with creators.

    • Oversee end-to-end product gifting workflows—from address collection and shade/tool matching to order placement, tracking, and unboxing follow-ups.

    • Provide creators with creative briefs, trend inspiration, product education, and launch details to maximize organic content posting during key promotional windows.

    • Content Tracking, Analytics & Platform Management

      • Monitor creator platforms- including ShopMy, TikTok Shop, and social analytics tools- to track creator posts, content quality, and brand tags.

      • Compile weekly and monthly reports on gifted ROI, content output, reach, and top-performing creators to report findings to marketing leadership.

      • Compliance & Brand Alignment

        • Act as a daily subject matter expert of brand standards, ensuring all influencer content aligns with L'ange and OFIR aesthetics.

        • Audit influencer content to ensure strict adherence to FTC disclosure guidelines (proper usage of #ad, #gifted, #paid) and platform rules.


Qualifications
  • 2+ years of proven direct experience managing affiliate or ambassador programs, specifically within the D2C beauty, haircare, or cosmetics space required. Haircare experience is highly prioritized.

  • Native user of TikTok and Instagram. Familiarity with creator platforms like ShopMy, LTK (LikeToKnow.it), or influencer management software 

  • Proven working knowledge of FTC guidelines for digital influencers and a track record of implementing scalable compliance checks.

  • Highly organized, detail-oriented, and comfortable managing high-volume gifting/outreach workflows. A fast learner passionate about beauty trends and viral social content. 

  • Highly organized, persuasive, and empathetic. You can speak "creator language" while maintaining strict professional and corporate standards.


Benefits (Applicable To Full-Time Employees Only)
  • Medical, Dental, Vision, Life Insurance

  • 401k plan

  • Additional Opt-In Insurances

  • Vacation + Sick Time Pay

  • L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!


Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
  • Action Oriented

  • Situational Adaptability

  • Drives Results

  •  

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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