XTN-DB8D405 | MARKETING SENIOR CONTENT STRATEGIST

The ideal candidate will be responsible for defining, executing, and optimizing our content strategy to achieve business goals and enhance our online presence. This role will be divided into two main areas of focus: Front-end Strategy and Back-end Strategy. 

• Premium Customer Experience: Be part of a brand committed to delivering a high-touch, personalized customer experience inspired by Swiss standards of quality and service.
• International Exposure: Work directly with international customers, stakeholders, and leadership across multiple markets and time zones.
• High-Impact Role: Take on a diverse position that combines customer experience, executive support, and business operations, giving you broad exposure across the organization.
• Direct Leadership Support: Work closely with the Founder and leadership team, contributing to day-to-day coordination, organization, and operational priorities.
• Ownership & Autonomy: Take ownership of responsibilities, manage priorities independently, and contribute ideas that improve customer and internal processes.
• Cross-Functional Experience: Collaborate across customer experience, operations, administration, and other teams, building a well-rounded understanding of the business.
• Growth Opportunity: Develop valuable experience in an international, fast-paced environment with opportunities to expand your responsibilities as the business grows.
• Remote & Global Environment: Enjoy the flexibility of working remotely while collaborating with a globally connected team.

About the Role

We are seeking a highly skilled and experienced Senior Content Strategist to join our dynamic team. The ideal candidate will be responsible for defining, executing, and optimizing our content strategy to achieve business goals and enhance our online presence. This role will be divided into two main areas of focus: Front-end Strategy and Back-end Strategy.

What you’ll do

Front-end Strategy

● Define a clear and actionable strategy that aligns with business goals.
● Refine brand messaging to ensure consistency and effectiveness.
● Create and communicate a compelling content value proposition.
● Develop and execute an editorial strategy that ensures consistent and engaging content across all channels.
● Establish and maintain content standards, including style, tone of voice, and other essential guidelines.

Back-end Strategy

● Optimize content workflow, management, and governance, providing valuable insights and action items to improve team efficiency.
● Monitor and analyze content performance, making recommendations based on what’s working, opportunities, and areas for improvement.
● Implement data-driven tactics to enhance impressions, clicks, CTR, and conversion rates.
● Ensure all content is repurposed and optimized for relevant B2B distribution channels in
alignment with SLA and processes of social media, video, email, website/platform, SEO, and
analytics teams.
● Continuously experiment with emerging platforms, formats, and tools (including AI) to identify new growth opportunities and scalable distribution models.

What You Bring

● Your skills matter to us more than years of experience, although a good baseline is if you have 5 plus years of building your skills and proving results.
● Proven track record in SEO, social media, CRM, online publication/magazine, website launch, and website relaunch.
● Experience working cohesively with a multicultural team in B2B, advertising, fintech, and other client-focused industries.
● Demonstrated success in a startup environment, delivering value that impacts the company’s bottom line.
● Preferred experience in online PR, link building, and outreach.
● Hands-on experience with leading content and SEO platforms (e.g., Semrush, GA4, GSC), plus proven ability to evaluate and integrate emerging tools, including AI-driven writing, analytics, and workflow automation.

Traits of a successful candidate

● Collaborative and communicative, able to clearly convey ideas backed with data and insights.
● Demonstrates an ownership mindset with a startup mentality, able to pivot to meet targets.
● Strategic and tactical thinker, able to work well under pressure.
● Values teamwork, is an active listener, empathic, curious, and self-reflecting.
● Curious and experimental, with a future-proof mindset, proactively tests new tools, formats, and platforms to stay ahead of industry trends.

Targets

● Increase quality traffic growth across TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) stages.
● Increase reach outside the Philippines, specifically targeting key international locations.