Role Overview
The Sales Executive will be responsible for managing, nurturing, and converting prospective clients across both inbound and outbound sales channels. The role will focus heavily on converting warm inbound opportunities generated through webinars, Instagram, and other marketing activities, while also proactively following up with existing, dormant, and cold leads.
The successful candidate will be confident conducting discovery and sales calls, following structured sales processes, handling objections effectively, and building genuine rapport with prospective clients. They will be highly organised, comfortable working within a CRM, and motivated by achieving and exceeding sales targets.
This is a performance-driven role suited to someone who is coachable, commercially minded, confident on the phone, and committed to continuously improving their sales skills.
Requirements
Primary Responsibilities
- Manage and convert inbound leads generated through webinars, Instagram, and other marketing channels.
- Conduct discovery and sales calls using established sales scripts, frameworks, and processes.
- Identify prospective clients' needs, challenges, motivations, and objectives during sales conversations.
- Handle objections confidently and guide prospects towards an appropriate purchasing decision.
- Proactively follow up with warm and cold leads throughout the CRM pipeline.
- Re-engage dormant leads and identify opportunities to restart conversations with previous prospects.
- Generate additional sales opportunities through proactive outbound outreach.
- Schedule and conduct appointments with prospective clients.
- Build strong rapport with prospects through empathy, professionalism, active listening, and effective questioning.
- Maintain accurate and up-to-date CRM records, including notes, follow-up activities, lead stages, and pipeline status.
- Ensure all prospects receive consistent and timely follow-up.
- Manage personal sales activity and pipeline effectively to maintain a healthy flow of opportunities.
- Meet and exceed agreed weekly and monthly sales targets.
- Track individual sales performance, including activity levels, conversions, appointments, and closed business.
- Participate in regular sales coaching sessions, role plays, call reviews, and ongoing training.
- Review call recordings and feedback to identify areas for improvement.
- Implement coaching feedback and continuously refine sales conversations and techniques.
- Collaborate with leadership to improve sales scripts, objection-handling approaches, follow-up processes, and overall conversion rates.
- Provide feedback on common prospect objections, customer concerns, and opportunities to improve the sales process.
Key Skills and Experience
The ideal candidate will demonstrate:
- Previous sales experience, ideally within a role involving inbound lead conversion.
- A proven ability to convert warm leads into paying customers.
- Strong telephone and video-based sales skills.
- Confidence conducting discovery and closing conversations.
- Excellent rapport-building and relationship-building abilities.
- Strong active listening and questioning skills.
- The ability to understand customer needs and communicate value clearly.
- Strong objection-handling and negotiation skills.
- Experience using CRM systems to manage leads, activities, and sales pipelines.
- Excellent follow-up and pipeline management skills.
- Strong written and verbal communication skills.
- A proactive and persistent approach to sales without compromising the customer experience.
- Strong organisation and time-management skills.
- A target-driven and results-oriented mindset.
- The ability to take feedback constructively and implement coaching quickly.
- A commitment to continuous learning and sales development.
Personal Attributes
The successful candidate should be:
- Confident and articulate.
- Personable and empathetic.
- Highly motivated and target-driven.
- Resilient and comfortable dealing with rejection.
- Proactive and disciplined with follow-up.
- Organised and accountable.
- Coachable and open to feedback.
- Professional when representing the business.
- Comfortable working independently while collaborating closely with leadership.
Benefits
Working Requirements
- 40 hours per week.
- Must be available to work UK business hours.
- Must have a reliable internet connection and an appropriate professional remote-working setup.
- Must be comfortable conducting regular telephone and video sales calls.
- Must be available for ongoing coaching, training, and sales performance reviews.
Success in the Role
Success will be measured through a combination of:
- Lead-to-appointment conversion rates.
- Appointment-to-sale conversion rates.
- Weekly and monthly sales performance.
- Consistency and quality of follow-up activity.
- CRM accuracy and pipeline management.
- Ability to re-engage dormant opportunities.
- Quality of client conversations and objection handling.
- Implementation of coaching and feedback.
- Consistent achievement or exceeding of agreed sales targets.
