Castrol – Marketing Manager DACH Region and Commercial Vehicles Europe (m/f/d)

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Job Description:

Imagine it’s your job to make our 550,000 customers and almost 200 million end users an active part in reshaping the world’s energy system. Everything starts with the customer, so you’re focused on shaping our Castrol products in around 120 countries to keep them moving as the world moves towards net zero.

As one of the world's leading lubricant brands, Castrol has a long tradition of innovating and supporting pioneers. Our passion for excellence and a philosophy that has always been strongly focused on collaboration and partnership has enabled Castrol to develop lubricants and greases that have spearheaded technological excellence on land, sea, air and in space for more than 100 years.

Today, Castrol supports greater sustainability through its Path360 strategy, which sets targets for waste reduction, reducing CO2 emissions and improving quality of life by 2030. Castrol is part of bp and provides products and services to customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products represent innovation, technology leadership, performance and an uncompromising commitment to quality worldwide.

How you can help shape the future

Lead all the marketing activities in DACH Region (Germany, Austria, Switzerland) by guiding and supporting activation teams, driving successful market execution and customer value creation as well as developing and co-ordinating marketing programmes for Commercial vehicle customers across key European markets.  development and coordination of innovative lubricant offers for Commercial Vehicle customers across key European markets . In this role, you will also guide and support activation teams throughout the DACH region, driving successful market execution and customer value creation.

Your new area of responsibility - challenging and future-oriented

Offer Development Across Europe

• Lead the development and execution of commercial lubricant offers for CV customers across European markets.
• Own the annual pricing and sales promotion (ASP) planning process, ensuring alignment with business objectives for market share, volume, and profitability.
• Monitor market performance, competitor activities, and customer trends to continuously optimize offer strategies and maximize commercial impact.
• Drive cross-functional collaboration to deliver innovative, customer-focused solutions that support sustainable growth.

Lead and Inspire Country Activation Teams

• Guide and empower Country Activation Specialists across the DACH region (Germany, Austria, Switzerland) to deliver impactful market activation plans.
• Translate market insights and competitive intelligence into effective go-to-market initiatives that drive business performance.
• Collaborate closely with Sales, Offer Development, Product Management, and Brand & Communications teams to ensure seamless execution of commercial strategies.
• Act as a trusted partner to regional Sales Managers, supporting the achievement of ambitious growth objectives.
• Ensure the safe and compliant delivery of contractor-related activities, applying relevant governance and contractor management processes.

Strategic Decision-Making and Business Impact

• Take ownership of key commercial decisions regarding centrally managed customer offers across European markets.
• Shape and influence the annual ASP strategy and investment plan.
• Contribute to the development and approval of offer portfolios for additional customer segments where relevant to the DACH region.
• Drive activation priorities and make critical decisions on marketing activation plans to accelerate market success across DACH.

Your qualification profile - profound and passionate

• Bachelor's degree in a relevant field of study
• More than 10 years of experience in marketing or sales
• Experience in customer and channel management. Solid experience in cross-functional project management as well as in collaborating within complex, multi-layered organizational structures.
• Successful implementation of marketing programs, as well as experience in managing programs and offers.
• Product and service knowledge
• Brand management
• Customer segmentation & channel management, account strategy & planning
• Customer relationship management, distributor management
• Understanding of customer profitability & value chains, measurement and demonstration of customer value
• Sound understanding of contracts & contract management, as well as contract closing
• Business-fluent German and English language skills (C1)

Work-life balance and what else speaks for us:

• Flexible, hybrid and family-friendly working, at least 30 vacation days and programs to improve work-life balance
• Very attractive basic remuneration plus bonus payment, participation in the share program possible, parental allowance as a one-off payment, extra bonuses for special achievements, attractive company pension scheme, regular salary review, group accident insurance, relocation allowance in special cases, job bike, subsidised meals and more
• Job sharing and part-time work
• Career and development opportunities as well as extensive internal and external subsidised training opportunities
• Structured onboarding programs and buddy support
• Match funding; bp doubles donations made by employees to charitable organisations and rewards voluntary time commitment
• Employees can offset their personal carbon footprint; bp doubles this amount

We are committed to equality, diversity and the compatibility of work life balance People with a disability are given priority in employment if they are suitable.

Travel Requirement:

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.