Overview
Liquibase is the leader in Database Change Governance. Trusted by many of the world’s largest enterprises and downloaded more than 100 million times, Liquibase helps organizations govern database change across modern applications, data platforms, and AI-driven software delivery.
We’re looking for a Senior Content Marketing Manager to help build the category through content.
You’ll help establish Liquibase as the industry’s authoritative voice on Database Change Governance. You’ll transform product expertise, customer stories, research, analyst insights, and engineering knowledge into content that educates developers, architects, security teams, platform engineers, and executives.
You’ll work across Product Marketing, Product, Engineering, Sales, Customer Success, Analyst Relations, and PR to create the content engine that drives awareness, AI discoverability, pipeline, and customer expansion.
What You’ll Own:
- Develop and execute Liquibase’s content strategy across our website, Resource Center, blog, email, social media, video, webinars, and sales content.
- Own the content calendar, balancing evergreen educational content, product storytelling, customer stories, industry research, analyst insights, and timely commentary on AI and database governance.
- Write and edit high-quality content including blogs, whitepapers, eBooks, benchmark reports, customer stories, solution briefs, landing pages, and executive thought leadership.
- Partner with Product Marketing to support product launches, messaging, competitive positioning, and major campaigns.
- Partner with Product, Engineering, Customer Success, and Sales to turn technical expertise into compelling content buyers actually want to read.
- Build a repeatable content engine that extends every major asset into blogs, webinars, videos, social media, email campaigns, and sales resources.
- Support executive communications through ghostwriting for LinkedIn, speaking engagements, analyst interactions, media opportunities, and customer events.
- Help establish Liquibase as the definitive source for Database Change Governance through original research, educational frameworks, customer proof, and thought leadership.
- Develop content that performs across search engines, AI assistants, answer engines, and social channels.
- Measure content performance across awareness, engagement, organic growth, AI visibility, pipeline influence, and revenue contribution.
- Use AI tools to improve research, production, personalization, and content operations while maintaining high editorial standards.
What Success Looks Like:
- Liquibase becomes the industry’s most trusted educational resource for Database Change Governance.
- Organic search, AI discoverability, and branded awareness continue to grow.
- Content consistently influences enterprise pipeline, expansion opportunities, and customer adoption.
- Sales and Customer Success rely on content throughout the buyer journey.
- Liquibase earns increasing analyst, media, and community recognition.
- Every major product launch, research report, customer story, and campaign is supported by coordinated, high-quality content.
The Ideal Candidate:
- Thinks like an editor, marketer, and category builder.
- Can simplify highly technical concepts without losing credibility.
- Enjoys interviewing engineers, customers, and executives as much as writing.
- Balances creativity with measurable business outcomes.
- Operates independently while collaborating across Product, Sales, Customer Success, Engineering, and Marketing.
- Comfortable using AI to improve productivity without sacrificing quality.
Must Haves:
- 5+ years of B2B SaaS content marketing experience.
- Exceptional writing and editing skills across technical and executive audiences.
- Experience owning editorial strategy and content calendars.
- Experience producing blogs, whitepapers, eBooks, benchmark reports, customer stories, solution briefs, and thought leadership.
- Strong understanding of SEO, content distribution, and how AI is changing search and content discovery.
- Experience partnering with subject matter experts to create technically accurate content.
- Experience supporting product launches, sales enablement, and integrated marketing campaigns.
- Strong project management skills with the ability to manage multiple priorities.
- Experience using analytics to improve content performance and demonstrate business impact.
- Experience using AI tools to improve research, writing, editing, and content operations.
Nice to Haves:
- Experience marketing to developers, DevOps, platform engineering, database, data engineering, or cybersecurity audiences.
- Experience building original research reports, benchmark studies, or annual industry reports.
- Experience supporting executive thought leadership, analyst relations, or media programs.
- Experience producing webinars, podcasts, or video content.
Perks of life at Liquibase:
- Remote First culture, potential for company-wide in-person gatherings
- Home office allowance for remote workers
- Meaningful equity
- Comprehensive health, vision, and dental benefits - country dependent
- Generous paid time off and paid holidays
- 401k match program (US only)
- No punks, no jerks culture
- Growth opportunities and ability to move up within the company
We take pride in:
- A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
- Our entrepreneurial culture. We provide every employee the opportunity to make a meaningful impact.
- Providing the opportunity to work with new technologies and learn from experienced professionals.
- How organizations, large and small, use DevOps to drive developer agility and accelerate software delivery.
Company Overview - We are Liquibase
A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process.
At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.
Want to help the software world move faster? You’ve found the right place.
Eligible candidates may be subject to criminal history checks, which will be conducted and used in accordance with applicable local, state, and federal law.
