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Senior Product Manager, Advertising & Publisher Monetization

PeopleFinders

Role overview

Qualifications

  • Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies
  • Experience leading experimentation and optimization programs that deliver measurable revenue improvements
  • 5+ years of Product Management or Product Ownership experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms
  • Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline

Responsibilities

  • Own the advertising product roadmap across our portfolio of publisher websites
  • Partner with Ad Operations to optimize ad layouts, placements, and emerging ad formats
  • Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, and user engagement
  • Present performance metrics and strategic recommendations to executive leadership

About the company

PeopleFinders logo

PeopleFinders

PeopleFinders is a leading Data-as-a-Service (DaaS) provider for consumers and businesses seeking detailed insights on people, places, and other information accessible via public records in the United States. After decades in the business, we have become one of the largest owners of public records data in the U.S. Our connections to a variety of other data sources means that you can find in-depth and up-to-date information on just about every adult in the U.S. via a search on PeopleFinders. That proprietary data ownership and far-reaching access are what power PeopleFinders’ network of websites and services. And they are what enable customers to find anyone, anywhere in the country. We constantly strive to make that information as fast and easy to acquire as possible. The easy-to-use search functionality of the PeopleFinders.com site--and exceptional customer service backing it up--helps consumers search billions of records spanning the last 40+ years. Our state-of-the-art technology is used to power searches such as people searches, reverse phone number searches, address searches, email searches, and comprehensive reports. In addition, our IdentityWatch mobile app offers the convenience of these searches on the go. Other IdentityWatch features include auto-blocking spam calls, expanded contact information, and auto-scans to protect yourself from hacked accounts. The final result is the delivery of more comprehensive, accurate, and refined results in the industry. Uses There are many reasons why you may want to use PeopleFinders’ services: • Find family, friends, colleagues, and classmates • Get current phone numbers and addresses • Check anyone's background • See who owns any phone number

Company details

Company size51 - 200

Links

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Job description

PeopleFinders.com, the premier online service for consumers to locate, contact and verify people and businesses. Over the past couple of decades the Company has quietly become one of the largest owners of public records data in the country, distributing its products over a vast network of websites.

Salary - $125K-$150K

Job Purpose

The Product Owner – Digital Advertising Operations is responsible for driving advertising revenue, user experience, and operational excellence across our portfolio of high-traffic digital properties.  Our network reaches tens of millions of monthly users and delivers billions of annual ad impressions, making advertising optimization a critical component of company growth.

This role owns the advertising product roadmap, balancing monetization with user experience by continuously optimizing ad placements, formats, page performance, and partner integrations. Working closely with Engineering, Ad Operations, Analytics, Product, and Revenue teams, this individual will identify opportunities to increase RPM, viewability, fill rates, and overall advertising yield through data-driven experimentation.

We're looking for someone who thrives in a fast-paced environment, enjoys solving complex monetization challenges, and has a passion for using analytics and experimentation to maximize publisher revenue.

Essential Duties & Responsibilities

  • Own the advertising product roadmap across our portfolio of publisher websites, prioritizing initiatives that improve advertising revenue, user experience, and page performance.
  • Partner with Ad Operations to optimize ad layouts, placements, lazy loading, refresh strategies, sticky units, video, native advertising, and emerging ad formats.
  • Work closely with SEO and Marketing to identify revenue opportunities and develop dashboards that monitor advertising performance across the network.
  • Continuously analyze advertising performance metrics including RPM, eCPM, fill rate, CTR, revenue per session, Core Web Vitals, and user engagement.
  • Lead A/B testing initiatives to evaluate advertising layouts, density, placement strategies, page templates, navigation, and monetization opportunities.
  • Collaborate with Engineering to implement advertising technologies and support new monetization capabilities.
  • Evaluate and prioritize opportunities with advertising partners, header bidding providers, SSPs, exchanges, and monetization platforms.
  • Balance revenue optimization with long-term user engagement by minimizing friction while maximizing advertising yield.
  • Develop product requirements, user stories, acceptance criteria, and implementation plans for advertising initiatives.
  • Monitor industry trends across programmatic advertising, privacy regulations, AI optimization, identity solutions, and publisher technologies.
  • Present performance metrics, experiment results, and strategic recommendations to executive leadership.
  • Drive continuous improvement through rapid experimentation and measurable business outcomes.

Basic Qualifications & Skills

  • Strong understanding of digital publishing, programmatic advertising, and publisher monetization strategies.
  • Highly analytical with the ability to translate data into actionable product decisions.
  • Experience leading experimentation and optimization programs that deliver measurable revenue improvements.
  • Deep understanding of advertising performance metrics including RPM, eCPM, viewability, fill rate, latency, and user engagement.
  • Excellent communication skills with the ability to collaborate across Product, Engineering, Revenue Operations, Analytics, and Executive Leadership.
  • Strong project management and prioritization skills with a bias toward execution.

Education & Experience

  • 5+ years of Product Management or Product Ownership experience supporting digital publishing, advertising technology, ecommerce, or consumer web platforms.
  • Experience working with programmatic advertising ecosystems, including Google Ad Manager, header bidding, SSPs, exchanges, or monetization partners.
  • Experience with analytics and experimentation platforms such as GA4, Domo, VWO, Optimizely, Looker, or similar tools.
  • Familiarity with Core Web Vitals, SEO implications of advertising, page performance optimization, and advertising technology integrations.
  • Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related discipline.

Success Measures

Success in this role will be measured by improvements in:

  • Advertising revenue and overall network yield
  • RPM and eCPM growth
  • Viewability and fill rate improvements
  • Revenue per user/session
  • Successful execution of experimentation roadmap
  • Core Web Vitals and page performance
  • User engagement and session duration
  • Partner integration success and operational efficiency
  • Speed of product delivery and execution

 

 

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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