APPLICATION DEADLINE: We are accepting initial applications through Friday, July 31st, at 12:00 PM PT. Based on the applicant pool and business needs, the role may be reposted later.
We know the job search process can feel uncertain and want to be respectful of your time and interest. Candidates will receive updates following our initial review period. Thank you for considering M-Files as your next career opportunity.
Location: While this role is remote, we are currently only considering candidates who reside in the San Francisco Bay Area.
Who We Are
M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance.
Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.
At M-Files, our Guiding Principles unite us across diverse cultures and personalities:
- Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
- Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
- Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.
To learn more about us we encourage you to visit our company page.
To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.
Summary of the role:
We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead AI platform product marketing for the M-Files Context-First Document Management platform. This role owns positioning, messaging, go-to-market strategy, and market leadership for our AI, cloud, and core platform capabilities.
This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Partner team, and FedRAMP team.
Key Responsibilities
Platform Strategy & Positioning
- Own and refine the overarching AI platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility.
- Define differentiated messaging and value propositions for platform capabilities across personas and industries.
- Define differentiated FedRAMP messaging and value propositions for platform capabilities across personas and industries while supporting related content programs.
- Ensure consistency and clarity of AI platform-level messaging across all marketing, enablement, and sales touchpoints.
Go-to-Market Execution (Market Launches, Content, Campaign Support)
- Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements.
- Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights.
- Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools.
Market Intelligence & Competitive Analysis
- Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services.
- Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy.
- Deliver actionable insights to Sales, Product, and Executive teams.
Cross-Functional Enablement
- Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers.
- Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content.
Thought Leadership
- Collaborate with cross-functional teams to position M-Files as an industry leader in AI-powered information management.
- Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert.
Requirements
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant professional experience.
- 8+ years of product marketing experience in B2B enterprise SaaS.
- Demonstrated experience marketing AI platforms and cloud technologies.
- Experience positioning solutions within FedRAMP or other regulated government environments.
- Experience leading cross-functional product launches from strategy through execution.
- Demonstrated ability to lead cross-functional product marketing initiatives and influence senior stakeholders without direct authority.
- Strong AI acumen and domain expertise with an understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions.
- Proven experience developing positioning and messaging for successful cross-functional product launches.
- Excellent communication, storytelling, and executive presentation skills.
- Experience presenting at webinars, conferences, analyst briefings, podcasts, customer events, and product demonstrations.
- Experience recording on-camera product demonstrations and creating video-based content.
Preferred
- Experience in content management, information management, workflow automation, enterprise content management (ECM), or knowledge management markets.
- Experience partnering closely with Product Management teams in a fast-paced technical environment.
- Experience supporting global sales organizations and partner ecosystems.
- Experience recording product demonstrations or creating video-based customer enablement content.
Success in This Role Looks Like
- A unified, compelling platform narrative that clearly differentiates M-Files in the AI and cloud market.
- Strong GTM execution for platform and AI releases, leading to measurable impact on pipeline, adoption, and competitive wins.
- Sales and partners consistently using platform messaging and tools with confidence.
- A highly aligned and effective product marketing function across platform and UX.
- Recognition of M-Files as a leading innovator in AI-powered information and knowledge management.
- Recognition of M-Files as a leading Content Management solution for government entities that require FedRAMP Certification.
Participation in our Recruitment Process:
- Initial Phone Screen w/People & Culture Team Member
- Hiring Manager - VP, Product Marketing
- Internal Team Interview/Stakeholder(s)
- Chief Marketing Officer
*Total Recruitment Process Time Investment for Applicant: Approx. 3hrs
Benefits
Why M-Files?
We are a global company with Finnish roots and a strong passion for delivering innovative solutions that transform industries. By joining M-Files, you will have the opportunity to shape the future of knowledge work automation while growing your expertise in a collaborative and supportive environment.
Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.
What We Offer:
- As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance
- 10 paid holidays annually
- Unlimited PTO
- Matching 401K Plan (25% of employees' contribution up to the IRS max)
- Health insurance (PPO and HDHP/HSA plans offered) - Cigna
- Dental insurance
- Vision insurance
- Life insurance (1x employee salary)
- Short-term disability (employer paid)
- Long-term disability (employer paid)
- Flexible Spending Plan (medical and dependent)
