eMarketing Specialist

We are Lennar

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

A Career that Empowers You to Build Your Future

The eMarketing Specialist will be responsible for creating and executing email marketing initiatives, consulting/recommending strategies and reporting back on campaign successes and failures.

• A career with purpose.

• A career built on making dreams come true.

• A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team

• Create and execute email campaigns in conjunction with division goals and strategies.

• Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.

• Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points

• Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.

• Build and manage campaigns for live email content within the LiveClicker/Realtime Email application

• Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.

• Responsible for setting up and managing A/B and multi-variant testing.

• Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.

• Compile best practices from all eMarketing programs to share with the company.

• Keep up to date with current eMarketing industry practices and technical growth.

• Other duties and responsibilities as assigned by manager.

Requirements

• Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.

• Prior experience managing email marketing for large companies is important.

• 3+ years of prior internet marketing experience.

• Must have a good sense of design, project management and analytical abilities.

• Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.

• Proficiency with marketing automation technologies a plus.

• Some traditional media (print) marketing experience is a plus, but not required.

Contacts

• Daily interaction with various division personnel, outside agencies, business partners, consultants and homeowners. Regular contact with the general public. Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.

During the course of your employment, you may be required to use, download, or access certain Company-approved tools, programs, applications, or systems. These resources may include, but are not limited to, applications designed for customer engagement, operational efficiency, data analysis, Artificial Intelligence (AI) tools, and other business functions.