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SEO & Performance Content Lead

Role overview

Qualifications

  • Built or significantly scaled an SEO program
  • Deep knowledge of technical SEO, content strategy, and AI search
  • Experience leading SEO for a B2B SaaS or similarly complex business
  • Experience using AI tools to improve research, content creation, and operational efficiency

Responsibilities

  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition
  • Develop content strategies that answer real buyer questions and drive qualified traffic
  • Build and scale our SEO function, including hiring and leading the team over time
  • Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy

Key facts

  • Remote from: United States
  • Full time
  • Senior (5-10 years)
  • 210 - 210K yearly
  • English

Other skills

  • Team Management
  • Communication
  • Collaboration
  • Problem Solving

About the company

Thatch logo

Thatch

Digital Health & Health Tech

Thatch is an all-in-one platform that makes it easy to offer your employees the most personalized healthcare experience. You decide what to spend, and your team gets great health benefits.

Company details

Company typeStartup
IndustryDigital Health & Health Tech
Company size11 - 50

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Job description

About the role

Thatch is rewiring how health benefits work. We're looking for an SEO & Performance Content Lead to build organic search into a durable growth channel.

You'll own our SEO strategy end to end, from identifying opportunities to building the systems, content, and team that drive meaningful business results. You'll partner closely with Marketing, Product Marketing, Engineering, and Web to make search a core part of how we grow.

What you'll do

  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
  • Develop content strategies that answer real buyer questions and drive qualified traffic.
  • Build and scale our SEO function, including hiring and leading the team over time.
  • Partner closely with Web and Engineering to improve site architecture, performance, and technical SEO.
  • Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
  • Establish editorial standards that balance quality with speed.
  • Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
  • Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content. 

What we're looking for

  • You've built or significantly scaled an SEO program.
  • Deep knowledge of technical SEO, content strategy, and AI search.
  • Experience leading SEO for a B2B SaaS or similarly complex business.
  • Experience using AI tools to improve research, content creation, and operational efficiency.
  • Comfort partnering closely with Engineering and Web teams.
  • Experience hiring or managing teams, agencies, or contractors.
  • A track record of connecting SEO investments to business outcomes.
  • Comfort operating in ambiguity and building processes from scratch. 

Experience that stands out

  • Built SEO from an early-stage foundation.
  • Grew organic acquisition in a competitive B2B market.
  • Built AI-native workflows for SEO and content operations.
  • Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
  • Experience with AI search, AI Overviews, or answer engines.

What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:

  • Initial conversation with a recruiter.
  • Hiring manager interview.
  • Live case study.
  • Conversations with members of the team.
  • Final conversation with our leadership team. 
Estimated Compensation Range
$160,000β€”$210,000 USD
 

About Thatch

We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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