Head of Product Marketing (Remote US)

The Role:

Legion is hiring a Head of Product Marketing to define how our platform and solutions are understood in the market and to ensure our go-to-market teams are armed to win. This role reports directly to the SVP of Marketing and partners closely with Product, Engineering, Sales, and Customer Success leadership.

This is a leadership role with real leverage. You will own the product narrative across national security, aerospace, manufacturing, and energy, and translate fast-evolving technical capabilities into clear, differentiated positioning that drives pipeline and revenue.

You will work at two levels simultaneously:

• At the strategic level, shaping portfolio positioning, industry narratives, ICP clarity, and competitive differentiation.
• At the execution level, building and refining the assets, enablement, and storytelling frameworks that our sellers use every week.

If you are excited by complex systems, high-stakes environments, and turning technical depth into decisive market advantage, this role is built for you.

What You Will Own:

Portfolio Positioning and Market Definition

• Define and evolve Legion’s product positioning across priority industries: national security, aerospace, manufacturing, and energy.
• Partner with GTM and Product to shape and refine ideal customer profiles and buyer personas, ensuring marketing has a direct voice in how we define and pursue the market.
• Develop messaging frameworks grounded in measurable outcomes, deployment realities, and operational impact.
• Ensure tight alignment between corporate narrative and product-level storytelling.

Vertical and Use-Case Strategy

• Translate platform capabilities into clear, industry-specific use cases that resonate with distinct personas.
• Build durable solution packaging that sellers can reuse across accounts and verticals.
• Elevate proof points from real deployments into compelling narratives that build credibility in high-trust markets.

Product Launches and Market Activation

• Own the messaging and enablement strategy for major product releases and updates.
• Partner cross-functionally to coordinate launch readiness across Sales, Growth, and Customer teams.
• Ensure launches are more than announcements, equipping the field with clear positioning, talk tracks, competitive framing, and supporting materials.
• Define and evolve cohesive demo narratives that connect capabilities across modules into outcome-driven stories aligned to target industries and buyer personas.
• Support key events and executive engagements with product-centric narratives and materials that reinforce Legion’s differentiation.

Competitive Strategy and Sales Arming

• Own Legion’s competitive narrative and clearly define where and why we win.
• Develop structured differentiation frameworks that translate into real tools for sellers: competitive briefs, objection handling, and positioning guidance.
• Analyze win/loss patterns and market signals to refine messaging and inform leadership-level positioning decisions.

Technical Storytelling and System-Level Clarity

• Develop a deep understanding of Legion’s architecture, deployment models, and roadmap direction.
• Translate complex technical systems into narratives that are credible to technical buyers and compelling to executives.
• Shape how we express system architecture and product capabilities visually, ensuring technical depth is translated into clear, story-driven representations that elevate beyond feature diagrams and communicate real-world impact and differentiation.

Customer and Ecosystem Insight

• Partner closely with Customer Success to convert real-world deployment outcomes and field learnings into credible proof, sharper vertical narratives, and more decisive competitive positioning in active deals.
• Support joint messaging and enablement with key partners to strengthen ecosystem alignment in active opportunities.

What We’re Looking For:

• 7+ years of experience in product marketing, solutions marketing, or technical GTM roles within AI, enterprise software, infrastructure, or similarly complex systems.
• Experience marketing rapidly evolving technical platforms where capabilities shift quickly and narrative must evolve alongside them.
• Demonstrated success building positioning and enablement that directly supports enterprise deal cycles.
• Strong ability to define ICPs and buyer personas and translate them into targeted messaging and field-ready assets.
• Demonstrated ability to leverage AI tools to accelerate research, messaging development, and enablement creation while maintaining rigor and accuracy.
• Exceptional writing, storytelling, and presentation skills across technical and executive audiences.
• High ownership mindset and comfort operating in a fast-moving, early-stage environment.
• Must be eligible to work in the US without sponsorship.

Preferred:

• Experience marketing into national security, aerospace, manufacturing, energy, or other regulated and mission-critical industries.
• Familiarity with hybrid, on-prem, and edge deployment environments.
• Experience enabling sales in complex, multi-stakeholder buying environments with long decision cycles.