Founding GTM Lead

About the Role

A well-funded, pre-seed generative AI research lab focused on human-centric image and video creation is hiring a Founding GTM Lead to own end-to-end go-to-market execution. This is a high-ownership, high-autonomy founding role working directly alongside the founding team — turning cutting-edge GenAI product capability into commercial traction and building the repeatable GTM playbook from the ground up.

The company serves professional creatives across gaming, film, animation, VFX, creative agencies, fashion, and digital content creation, with API access and early-access programs already underway.

What You'll Do

• Own early go-to-market execution across community, content, partnerships, and targeted outreach.

• Build and manage relationships with design partners and early customers across creator, studio, and agency segments.

• Recruit and organize participants for ongoing product research and testing cycles.

• Drive early commercial conversations, demos, pilots, and structured feedback channels.

• Collaborate closely with product leadership on positioning, messaging, ICP definition, and pricing strategy.

• Provide clear, structured market feedback to accelerate product decision-making.

• Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations.

• Represent the company externally with credibility, strong EQ, and confident storytelling.

What We're Looking For

Required:

• 4–8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.

• Proven experience in at least one GTM motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community/creator funnels).

• 3+ years working with or serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.

• 1–2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work.

• Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch.

• Strong customer-facing skills, execution-driven mindset, and ability to operate independently in ambiguous, early-stage settings.

• Comfortable selling a product still being built; thrives in fast-paced, high-ownership environments.

Nice to Have:

• Background at leading creative AI or creative tools companies (e.g. generative video, image, or design platforms).

• Experience building community or creator funnels from zero.

• Comfort representing a technical AI product to non-technical creative audiences.

Compensation & Benefits

• Salary: $150,000 – $185,000 USD annually

• Founding team equity opportunity

• Visa sponsorship available for eligible candidates

Location

• Remote-friendly — open to candidates based in the US (New York preferred) or Western Europe (Zurich / Warsaw).

• Occasional travel expected for customer meetings, events, and team gatherings.